The key to growth is exposure. That is why your startup needs to invest in a marketing team and know how to get the most out of that marketing team, which usually means operating as effectively and as efficiently as possible. It is a tough one this because most startups don’t have the cash to employ an experienced marketing professional, nor do you have the time to take on that side of the operations.
But don’t despair because we are going to give you some quick-fire advice on how to get the most out your marketing team, no matter how inexperienced they are.
It is not enough to have a high-impact website, not anymore. Nor can you afford to have a website that simply has mobile variants, because as attractive as this is, it takes too much time to update and change, not to mention money. As such, you need to ensure you have a high-impact website that is responsive too, that is to have a website that uses intuition, as well as a fluid grid system to scale the elements on each page to fit the device that is being used. The reason this is critical is no one uses laptops or desktops to surf the internet. They may at work, but that is a rare occurrence. It is all about smartphones and tablets these days. So focus on this technique.
Outsource When Needed
It is no secret that outsourcing has become a seriously popular tool in all aspects of business. But what still seems to be a secret is knowing how to use outsourcing to best effect. Well, outsourcing your marketing tasks is your safest bet when wanting to grow without having the money to employ a full-time team. So outsource those tasks that you need experts for, such as understanding your web analytics, or integrating email marketing campaigns into your wider strategy, or getting the most out of your PPC avenue. It may even be that you outsource a content writer to update your blog twice a week, knowing that a better SEO rating will be invaluable to your self-promotion without requiring you to embark on such a high overhead.
We just realized we mentioned how a blog works in boosting your SEO without telling you to start a blog. So start a blog. This is one of those majorly high-impact techniques that doesn’t require a lot of time or money. It just requires being updated two or three times a week, which is something you can do in the evenings, or a task you can get your marketing staff to do. Allocate an every Monday morning and every Wednesday afternoon to writing a blog post. This will attract the likes of Google, and more followers and thus allow you to start expanding faster. To give you some understanding of how effective this can be for you, research has proved that companies who blog are going to generate over five times more traffic than those who don’t, and more traffic means more engagement, which means an advantage over the competition, which translates into more sales. Simple.