It’s no secret that SEO is just about the hardest challenge that comes with managing most websites. Beating other sites to the top of search engines like Google can be a monumental task, with those working in the busiest industries having the hardest time. You have to compete with companies far larger than yourself, using tools that aren’t obvious or easy to wrap your head around. To help you out with this, this post will be exploring some of the choices that you will have to make for your website, and how this could impact your SEO.
Your Hosting
People often ignore their hosting when they’re thinking about ways to improve their SEO. With Google giving each website the same amount of time to be indexed, though, you can end up shooting yourself in the foot if your website runs slowly. Tools like Lighthouse and Google PageSpeed are great for testing your website’s speed. If it looks like it’s going too slowly, looking for faster hosting can be a good way to improve your situation, with some hosting companies running much faster than their competitors. You will need to read some reviews to figure out the best type of hosting for your website.
Your Content
Alongside your website’s speed, your content will also make a huge difference to your SEO. You need to make sure that you’re including plenty of keywords, headers, and lists, while also keeping it all in the right format for search engines to read it. Tools like Hemingway can make this easier, but you will still need to do some learning to make sure that you’re creating content that Google will like. You can use content from other websites to guide you with this, using your competitors to figure out which keywords should be used and how each page should be structured. You should never copy someone else’s content, though.
SEO Support
Handling all of your SEO work on your own will be too hard for most businesses. Writing content and making sure your website runs fast is just the start of this, but there are loads of technical problems that will need to be solved on your website before it is able to shine on search engines. You can learn more about the sort of SEO support you can get around the web, giving you the chance to research and explore your options before you dive right in. Of course, though, you will need to make sure that you choose a company that is used to working with websites like yours. Some SEO companies specialise, while others don’t, and it will be up to you to figure out which route is best.
With all of this in mind, you should be feeling ready to take on the challenge of making good choices for your SEO. This sort of work can be a big challenge, with a lot of companies struggling along the way. With the right support behind you, though, you should be able to master SEO in no time.