For a business aiming to grow in today’s marketplace, a strong website is all but absolutely essential. The functioning website of a business actually serves a few different purposes. Most of all, it gives interested parties the opportunity to have their question answered in a quick and easy way. But good websites are also vehicles for the company’s brand, and this is one of the key places that many business’ websites fail. You want to make sure that your website is as close to perfect as possible; the effect it has on sales can ultimately be profound. Let’s take a look at some of the ways you can tell that your website is not holding up properly.
We will start with probably the most obvious one of all. If your website is not receiving much in the way of ordinary traffic, chances are there is something that needs to be improved. What that something might be is another matter altogether; it depends on each individual website in question, so it is hard to say here. But if you are getting low traffic consistently, then you know there is a real problem with your website and you should take another look at it.
High Bounce Rates
Low traffic is an issue, but it is important to remember that high traffic does not necessarily mean that everything is going as well as possible. If you have high traffic, but also high bounce rates, then you still have a problem with your site. The bounce rate is a measurement of how many users hit your website and then leave immediately. In short, a high bounce rates means that your website offers nothing which is likely to keep people interested. Clearly, this is likely to pose a problem. To avoid this, it might be a good idea to hire a web design company to ensure that that your homepage’s design draws people in more effectively.
New & Returning Visitors
There is one particular ratio which can help massively in determining your website’s success. The ratio of new to returning visitors gives a clear indication of how well your website is doing in terms of drawing people in and keeping them there. As long as a large proportion of your visitors are converting and returning, you know that everything is going smoothly. But if this ratio drops, then you might be in trouble, and it might be a good idea to take another look at your website. What you are ultimately going for is a huge number of returning visitors, as this means they are finding a reason to return to your website – and that bodes well for your business.
Lots Of Calls & Emails
Finally, if your business is receiving plenty of calls and emails enquiring after basic things, it means there is something wrong with your approach to your website. Your sites should be an easy-to-use port of call for anyone who wants to know something about your service. If too many people are having to call and email you, it probably means that they are struggling to find the information they need.