20 Law Firm Marketing Ideas That Will Rule 2018

 It is a really tough job for an attorney to get into the digital marketing of their law firm as they already have lots of cases, studies, social and organizational responsibilities to be taken care of. But in today’s economy, no business can thrive without going for digital marketing. So, here we have compiled a list of 20 law firm marketing ideas in a bite-sized article.

1. Evaluate the performance of your website – Your law firm’s website is your digital office where you will be redirecting all your traffic. So, make sure everything is working fine on your website – especially the loading speed.
2. Evaluate your SEO Performance – Your SEO Performance decides your visibility when a user performs a Google search. Use some tool to determine your SEO performance is not hampering your online presence.
3. Scrutinize the website’s analytics data – By scrutinizing your website’s analytics data you can now the trends such as peak visiting hours, the source of traffic, viewing devices etc. These data help in planning marketing techniques.
4. Do some competing law firm’s SEO/SEM research – There are some tools that can help you gather data about your competitors. Use those tools to keep an eye on the competitors and remodel your marketing plans accordingly.
5. Target Google, Bing, Yahoo SERP – The primary target of your digital actions should be to list on the first Search Engine Result Page (SERP). Type your target keyword and if your website doesn’t appear on the first page try to analyze those on the list and make necessary changes in your ways.
6. Define your firm’s goal – As an attorney, you must know you need a goal to move forward in that direction. The same rule applies to digital marketing. So, have a clearly defined goal.
7. Test with SEM and paid digital media – Put your ads on test and trial to know which medium works best for you before settling for a certain paid media.
8. Optimize your WebPages – Optimization of WebPages is an ongoing process needed for keeping your law firm competitively at the edge. You might need to outsource help for this time-consuming task.
9. Categorize your firm in directories – There are many free web directories available where you can register yourself and get found by prospective clients. Don’t miss the chance to leverage those directories.
10. Go for Social Media Marketing – Website is not enough! You need to have social media pages for your law firm.
11. Stay in touch with your law firm’s clients – Don’t let the social media pages of your firm sit idle. Utilize them to stay updated with your clients. Share your experiences and listen to your cents.
12. Be regular with your blog posts – Blog posts are strong inbound marketing tools. So, don’t forget to update your blog regularly or it would lose its magical charm on your target audience.
13. Make FAQ section on your website – Greet the visitors on your website with some clearly explained answers to the basic queries they may have. FAQ section is a very strong section of a law firm’s website.
14. Be active on twitter – Whenever you post a blog share it on different social media platforms. And make it compulsory to tweet it with a trendy hashtag.
15. Involve in sponsorships – Do some sponsorships for events and charities in your area. This will help you earn some authoritative and credible backlinks.
16. Utilize visual aids – With the lengthy amount of texts your online presence becomes dry and boring. Use visual aids to make your contents interesting and attract visitors thereon.
17. Learn the art of E-mail marketing – The era of pamphlets and fliers is history now. Learn the art of advertising through e-mail marketing, the pamphlet of this modern era.
18. Build Online Testimonials – Now almost everybody searches online for reviews and recommendations before contacting a law firm for any help. So, ask your happy clients to share their experiences online and build a strong online testimonial.
19. Make your website mobile-friendly – Majority of the web traffic now comes through mobile devices. So, make your website mobile-friendly or you’ll lose a major chunk of your prospective clients.
20. Consider Remarketing – Remarketing simply means being repeatedly visible to your clients through various medium. You can achieve this by investing some amount in the online advertisement of your website.

If you are still not convinced that these trends are going to rule 2018, check out what the experts at  20 Law Firm Marketing Ideas [2018 Edition] – Digital Logic have to say.