There’s never been a better time to be a startup company, but that doesn’t mean that you’ll be able to have everything your own way, far from it. While we may be living in an age when it’s easier than ever before to get a new company underway, the modern entrepreneurial spirit has also thrown up some new challenges that’ll need to be overcome if the startup is going to be successful. Below, we take a look at some of the more common issues that new companies face, as well as advice on how they can be overcome.
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Coming Stuck
It’s easy to get a company started. Yet, while this is mostly a good thing, there’s a downside too — because it’s so easy, it’s almost too easy. A company can be thought up and put into practice without much time passing between the two. This is all and well good if you’ve got a business idea that’s pure gold, but this is rarely the case. All too often, the ideas and realities between the project haven’t been fully thought through — and the entrepreneur quickly discovers that they’ve become stuck before they’ve even begun moving. As such, it’s recommended to curb your enthusiasm, and take things slowly. It’s easy to get carried away with excitement when you have an idea that sounds good, but it’ll only be just as good in practice if you’ve taken the time to think everything through.
Feeling Professional
There’s a common issue amongst new companies: they very often feel “unprofessional.” And it’s not hard to see why. If you haven’t got an office, and there are only a few employees, then it’s not surprising that they don’t feel like the real deal. However, there are ways you can up your professional credentials, and begin feeling like a real company. The first is to stop working in the basement and move into a co-working space like Brick House Blue. It’ll help focus you, and you’ll also be surrounded by like-minded entrepreneurs, which will help push you forward. After that, you’ll want to make sure that you have a watertight professional look. That means having a brand-consistent website, and contact information that isn’t just your personal phone number or “@gmail” address. Finally, talk (and act) in a way that’s more fitting for a large company than a small one. No-one needs to know how small you are, unless that’s part of your branding image. Act big!
Talent Issues
You need to have talented people working with you if you’re going to build the best company possible. No matter how skilled you may be, there’s zero chance that you’ll have all the skills needed to do all the jobs to a high standard. But, of course, you don’t have the budget to hire a talented team of employees. So what do you do? You outsource. Giving those complex (and repetitive/time-consuming) task to a third party will ensure that you get all the skills you need, without having to break the bank.