Your brand is both a vital tool and a valuable asset. It helps define your business; it contributes to attracting customers, and it helps you build a reputation fast. Every company needs to consider branding, especially new ones. A unique brand will get your business recognized.
But what ingredients does your brand need? What makes a brand stand out ahead of its competitors? What makes consumers take an interest in a name and logo? When you’re developing your brand, make sure it has these major elements.
A Name To Remember
Your brand title doesn’t have to define what your business does or who you are. It simply needs to be easy to recognize and remember. A catchy name like “Pepsi” goes much further than a dull name like “Brad’s Drink”. That’s why companies often change their brand names to stand out.
Before picking a name, brainstorm with your colleagues and choose something that really packs a punch. You might want to think about some of the most powerful brand names for inspiration.
You also need to check your desired name is copyright free. Choosing a name that’s already trademarked has legal implications which can stunt your growth. You should also do a domain check to ensure you can get a memorable web address for your brand.
A Stylish Logo
When you’re perusing the streets looking for lunch, what do you look for? Maybe you look for those big golden arches when you need a fast food fix. Perhaps you look for the green Subway sign. Or maybe you look out for the famous Starbucks siren to grab a coffee.
These examples just go to show how effective logos can be. They can be planted in advertisements to make people remember your brand. You can put them up on store signs to bring back loyal customers. It’s the fastest way to develop brand recognition.
It’s worth having your logo designed by a professional. You need something simple but effective that will help customers remember you.
A Unique Identity
While names and logos are useful, customers need to know what exactly they represent. Your company needs a unique brand identity to stand out. Perhaps you want your name to be synonymous with affordable and fashionable clothing. Maybe you want people to see your logo and think of tasty food and fast service.
It’s worth getting help from a branding agency for this. Companies such as CO OP help develop visual and verbal materials for building a brand identity.
It’s one of the keys to ensuring your brand beats your rivals. Make sure your brand has a strong identity and build your business around it.
A Strong Reputation
Once you’ve decided what your brand is all about, you need to ensure your business delivers. If you promise fast service to customers, make sure your staff never make them wait! If you want to be known for high-quality products, take the whole product development process seriously.
Your reputation can make or break your brand, so make sure you maintain it well. Keep an eye on online reviews and resolve customer complaints by making them happy. If you give all your clientele a reason to trust your business, word will travel fast, and your brand reputation will grow.