When you work in a digital agency, you would definitely hear the mention of Google Analytics. You might have probably used this service before may be either monthly, weekly or daily to pull up a wide range of stats to plan for marketing efforts for future. Whenever it comes to using the analytics, most of you might spend time digging around your google analytics dashboard so that you can find a metric that they can further use to define success especially that relate to their marketing activity.
There are a number of trackable metrics that are readily available on dashboards. Let us discuss the metrics that are available in Google Analytics that can not only measure the success of your website content, but can also use the results to improve your marketing strategy.
- Bounce Rate
According to SEO Toronto price, the first metric to consider when measuring the success of your strategy is the Bounce Rate of each page. This can be easily calculated by taking the number of people visiting only one page as a percentage of the whole of the total amount of page visitors. Normally, a good bounce rate is usually less than 60%, though this may also depend upon the industry, audience and even products that your business is likely to have. However, the lower is the bounce rate the better it is. So, if you find out that the bounce rate on a page that you have build links is comparatively lower than the bounce rate on other pages with lesser activity, it definitely shows that these backlinks used have proved successful for your business.
- Exit rate and pages
The second metric can be the exit rate metric which is calculated by taking out the number of people who might have visited the site and used this specific page similar to the last viewed one, before leaving the site. Moreover, the lower would be the exit rate the better it would be, as it would give a hint that people are looking and viewing your pages. By looking at the exit rate of each page on your website you can easily calculate the impact the page must have made on each of the visitors.
- Page Views
When you determine the success of the marketing strategy the number of page views that your web pages have received may not be the sole factor but they are equally important. When you acknowledge the bounce rate of each page the number of views that each page gets can also help you understand users query. For example, if you find out that the main service page on your website has a number of views yet a higher bounce rate, it could surely signal that the people that are landing on this page are not having their questions answered. In any case, if there is a page that has the highest number of views but also has a low bounce rate it would suggest that the queries of users are being answered and people are also landing on your particular page via a popular search term.
- Referral Traffic
The fourth one in the list of Google Metrics is Referral Traffic. If you are planning to delve a little more into your analytics, you could take a look at the referral traffic for considering the most popular pages on your website. Being one of the good metrics of analyzing your method of promoting the content. You need to take care to only focus on the referral itself but also on the metrics that show along these columns too. Moreover, if you have a business that has a huge social media presence, then those social media sites would top the list of referral traffic.
- Visitor Flow
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When it is about your business site, you might definitely want to look at the general flow of behavior, including those pages that people click through and exit on. Visitors’ flow can basically be analyzed to see whether your marketing strategy is having an effect on getting visitors to head to your goal page. This can be anything ranging from purchasing a product to even subscribing your mailing list. If the flow of your page shows a click through the product page and also an item being purchased within a single session then it is definitely a clear sign of success.