When was the last time you noticed a professional company emailing you with a Hotmail account? You might have seen it happen, but the majority are using branded email accounts. Email is the platform with which you’ll be contacting customers and important business clients. Without branding it, you might just end up making the wrong impression and losing an important deal. So, let us guide you with five reasons to get a branded email account.
First Impressions
Let’s say you want to take advantage of a social media marketing company. You go on their fancy website, but their contact details don’t look quite as impressive. You find the email to be ‘joesmarketing532@hotmail.com’, or something along those lines. That doesn’t look very impressive, does it?! By branding your email, you can ensure you create a professional impression in the first instance. It might just prevent someone from clicking off your site altogether.
It’s Inexpensive
Why do companies continue to use free email services when the alternative is still very cost-effective?! Paying for a branded email account will cost you a tiny amount per month. And, many businesses don’t have to pay for them separately anyway! Some pay monthly websites incorporate email accounts within the package provided. You might be failing to take advantage of a complementary set of email addresses!
Brand Awareness
It’s really difficult to raise brand awareness with something like Hotmail or Gmail. Sure, you can put the company name in the address, but you’ll probably have to add a few numbers at the end too. Then, you’re restricted to ending the address in hotmail.com or gmail.com, for example. Branded emails give you the ability to get more personalised, enhancing brand awareness along the way. Your branded email will automatically become an awareness tool when included on business cards, flyers and more.
Multiple Accounts
When you’re using free services, you might hit a disastrous roadblock when you’re setting up multiple users. You’ve got to navigate the addresses on offer, trying in vain to create some kind of familiarity between them all. Branded emails make this task so much easier. You can set them up a per-user basis, differentiating in name or department, for example. You won’t be restricted along the way, making the process much easier.
Ditch The Spam
Spam is a two-way thing. As for receiving it, some hosting providers are particularly good at implementing spam protection. Free services are fairly good at this too, but they’re occasionally limited. Another thing you need to consider is what other users might see as spam. The general public is taught to be wary of new cybercrime tactics like phishing. So, if they see an address that doesn’t seem all that official, they might class it as spam as a prevention tactic. The more professional your address comes across, the more likely they are to take it seriously.
There are far too many businesses failing to take advantage of branded emails. The benefits are plentiful, and the potential rewards are huge.
This article was provided by ellie jo