Most people who have ever worked for others inside a creative agency, such as copywriters, tend to have dreams of one day starting their own agency. Although starting your own marketing agency is a big step – just like starting any kind of business is, the good news is that it’s a lot easier today than it’s ever been thanks to the rise of people starting businesses and also bringing old businesses online that they need help with.
So many people are now able to start their marketing agency directly from their home, which is great if they’re bootstrapping at the beginning or just want to start out smaller and try to grow it at a slower pace until they find their feet.
If starting your own marketing agency is something that’s interesting to you, then in this post, we’re going to share with you exactly how you can do that by following some simple steps.
What will your focus area be?
As you know if you’ve ever had any kind of agency life, there are multiple types of agencies, some agencies are known as full-service agencies, which is really what the name suggests in that they offer the full scope of services within different departments that their clients will need. These types of agencies are more common when it comes to advertising agencies, but many marketing agencies will also cover a full scope of services. After full service agencies there are specialist or boutique agencies, which tend to have a more narrow focus in the services they offer. For example, they could be an agency that focuses purely on sales funnels or content marketing for companies like https://www.profisee.com/master-data-management-what-why-how-who or for certain industries, like the travel industry.
What kinds of clients are you looking for?
The next thing to consider is what kinds of clients you want to be working with. Some agencies will work a broad range of clients, some will work with only bigger companies, and others will only work with startups and small business owners, so it’s important to know which kinds of clients you want to be working with so you’re able to know who you’re marketing to.
Will you need a team?
As you grow and scale your marketing agency, the chances are that you will need a team if you really want to take things to the next level. However, it’s not something you’re always going to need at the beginning, but it’s definitely important to know from the start if this is something you’re going to be building and from when you’re going to be starting with it, since this will really shape how you build your agency.
How will you be funded?
Building a business takes time and money if you want to do it properly, and although you can certainly bootstrap things at the beginning, this isn’t always going to be the case, so you’ll need to decide if you want to be funded through things like investments, through loans, or even through crowdfunding since this will take more of a clear business plan.