Unbelievably, despite the roaring success that many businesses have thanks to it, business owners still tend to question if they need SEO. They wonder if their startup truly needs SEO, as they are just starting out and should be able to make progress alone, right? Not really. Below, we’ll talk about why your startup still needs SEO in 2019.
Organic Search Is Still The Most Primary Source Of Web Traffic
Read that again slowly to take it in properly. Organic search is still the most primary source of web traffic. This means SEO is a major part of the buyer funnel and your online performance. If you’re not getting those organic results, you’re not going to get the best results imaginable.
Create A Better User Experience
These days, google knows how to differentiate a favorable web experience from a less favorable one. If you’re not offering a fantastic user experience, Google will know about it and you will be penalized. Part of that great user experience means helping people who want to find what you offer to find your site. For this, SEO is absolutely crucial.
It Is Relatively Cost Effective
Finding small business SEO services that are right for your business can actually be more cost effective than you think, especially when you weigh up the results you can stand to get from consistent use. When you look at something like pay per click ads, which can cost you money each time a person clicks on an ad (and this doesn’t guarantee a sale), you could be wasting money in the long run. The latter (and similar techniques) have their place, but the former is super important if you want long term, cost effective success.
You Will Build Trust And Credibility
SEO helps to create a strong foundation for a beautiful website. You will provide your audience with an effective user experience that is easily discoverable in search. Just remember that you cannot build trust and credibility overnight. It takes patience, effort, commitment on your part to get to where you want to be.
Increased Engagement, Traffic, And Conversions
Local search is an essential part of small to medium businesses success. With local SEO, you can experience increased engagement, more traffic, and more conversions. Local optimizations focus on specific towns, cities, regions, and even states, and this helps to establish a viable medium for a brand’s messaging locally.
Best Practices Are Constantly Being Updated
Best SEO practices are always being updated, so being proactive and monitoring for major algorithm changes is always going to benefit you. Google makes thousands of algorithm changes a year, so you need to be able to keep up. Hiring professionals can ensure that you don’t fall behind your competition or get penalized by the search engines for offering a sub optimal experience.
Make sure you not only come up with a plan for your business SEO – you find a company to help you too. Doing your SEO yourself can mean making some pretty disastrous mistakes that can be nigh on impossible to rectify.