If you want to increase your business foot traffic, then there are plenty of ways for you to do this. Take a look below to find out more.
Bike Racks
It’s so important that you cater to every type of customer you are going to get. If you have a store in the town centre, then you may attract a lot of people on bikes. If you want to help your business here, then you may want to invest in some bike racks. This will help your customers to keep their bikes secure while they are visiting your store and it will also encourage people to just “nip in” when they are riding around town too.
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Perks
If your business has a lot of perks to offer, such as finance or even free Wi-Fi then it is so important that you advertise this. Put up signs to attract customers and also make sure that you advertise it inside your business too. This will make you appear much more approachable and it will also make it easier for customers to see the benefits of shopping with you.
In-Store Events
It doesn’t matter whether you want to host a fashion show, an exhibit or even an author reading because there are many ways to get more customers through the door. If you want your event to be successful, then you need to advertise it a couple of days in advance. If you advertise it too early then you may find that customers lose interest and if you do it too late, they may not have time to find room in their schedule. Remember that social media is a fantastic way for you to spread the word and that it’s free too!
Outdoor Displays
Creative displays should not be limited to the holiday season. You should always be trying to update your store window at least every couple of weeks. This will give your customers a reason to visit you time and time again, and it will also help them to see what you have on offer. If you never change things up, then your store will become stale and you may even find it difficult to retain even the most loyal of shoppers.
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Easy Shopping
If your business only accepts cash as payment, then this will deter a ton of people. If a customer doesn’t find it convenient to shop with you then they most certainly won’t, and this can cause you real issues. If you are not able to accept card payments for any reason, then at least look into an ATM machine for sale so you can give customers the chance to withdraw cash on the premises.
Free Samples
Free samples are really enticing. Customers will always be attracted to them, so try and have a staff member handing them out. Sure, this may cost you, but the money that you make from having new customers will easily boost your earning potential and it will also make your potential customers more aware of your brand.