Winning new business is a fundamental part of any existing or upcoming business. It can mean make or break for many companies, especially those that rely on new business. Even if you rely on repeat business from existing customers, it’s still crucial to get those leads and win everything that you possibly can. As popularly quoted by many “it can take months to win a customer, and only seconds to lose one”. This quote is scarily accurate, in which case, it’s always best to be on the scout for new customers.
Finding those clients is easier said than done, and you’ll have to put yourself out there to accomplish your end goal. It’s not an easy task, but there are routes that you can take to make it that much easier. Cold calling and canvassing are time-consuming, monotonous tasks that have very low succession rates; some might even consider them a thing of the past. There are far more time efficient methods that are available to businesses and freelancers alike. With a bit of know-how and guidance, you’ll be on your way to winning that new business in no time.
Rawpixel.com – https://www.pexels.com/photo/man-shaking-hands-with-woman-1081228/
Digital Marketing
Digital Marketing is a new concept to many, especially to those that might have a little less knowledge of technology. If you’ve heard of it, it won’t hurt to find out a little bit more. Digital marketing is quite a broad term, and it entails many different aspects to the digital world of winning business. One of the most common elements is SEO.
“SEO” simply stands for search engine optimization. It is the art of taking your web page higher up in the search engine results (mainly Google), to ensure that people are clicking and using your website for when they search in keywords. For instance, if you search in “local carpenter”, chances are, you’re going to click on and pick the results that are at the top of the first page. With this in mind, every business out there wants to be at the top of the first page of results for their companies respective keywords.
Find It Online
With the ever-expanding internet, comes the ever-expanding opportunity to win new business online. There are many websites and phone apps that allow users to post their requirements for service, skill or product. It is then down to either you or someone else to recommend your business to that person, and hopefully, they get in contact with you and you ultimately secure that customer. Social media plays a part in this too, with many people publicly requesting recommendations for services or products, you can try to sell yourself to win the business.
There are even websites that go to the trouble of finding contracts and tenders for you, with some also offering services that allow you to source government contracts. The contracts and tenders that are available to the everyday man can mean big business to many companies, some even operating purely off of the custom that these contracts and tenders can bring. It can set up a company for life, and vital relationships can be formed to see the success of each party involved.