Starting a business can be tough, but most business owners would agree that keeping it going, and growing it, is actually significantly harder. Nowadays, it’s easier to start a business than it has ever been before. Still, with so much competition, both from other small businesses and much larger brands, it’s much harder to get noticed and develop into something that lasts. Now that the world is so much smaller and more connected, customers don’t stick with local stores or businesses that they know out of loyalty, they try new things and move to get better deals. It can make your job as a business owner much harder.
One thing that we must do if we want our businesses to grow and sustain is modernize. We must not rest or become complacent. We must always look to the future, making changes, not just to keep up with the businesses around us, but to stay ahead of the game. Here’s a look at some of the ways that you can modernize your company for this new decade.
Update Your Design
Whether your business is online or real-world based, the design is more critical than ever. When it comes to websites, there are more than ever, and even bloggers and influencers are coming up with easy to navigate and attractive websites, offering a great user experience. You need to do the same.
Offline, brands like Levitch work to make businesses more modern. In the case of Levitch, they create healthcare practices that offer patients and staff everything that they need, turning a trip to the doctors into an easy and valuable experience. Your business should have a clear design, with plenty of color. Offering easy access, as well as stimulation.
Communication with Customers and Clients
Customers today expect much more from the businesses that they interact with. They don’t just want a transaction. They want communication and engagement. They want to see their favorite brands engaging on social media, they want extra content from blogs and YouTube channels, and behind the scenes access on live feeds and vanishing platforms. Using social media like this can help your customers feel part of your business, and it’s essential in the new decade.
Get an App
More and more businesses today have an app. But you can’t just have an app that’s essentially the same as your website. Your business app needs to offer customers and clients more and make their life easier. It should work well and be worth downloading. Work with an app developer to help.
Take Care of Your Customers
It’s thought that every new customer that you have to find costs your business five times more than keeping a current one does. So you can certainly see the value of taking care of your customers. It will also boost referrals and make finding the new ones much easier. Look at modern ways to keep your customers happy. Service is still exceptionally important, but it’s not all that you can do.
Take Care of The Planet
As a society, we’re being much more aware of the ways in which we are damaging the planet, and much keener to make some eco-friendly changes, and we want to see our favorite businesses doing the same. Look at some ways that your business can go green in 2020.