The power of text marketing can fluctuate, as it depends on multiple factors. There are no doubts about it – SMS marketing for businesses can and will work. While lots of people ignore spam and junk emails, everyone opens up a text message. However, there are certain ideas that can help you plan your marketing strategy more efficiently. So, what are the most important tips to remember?
Find the ideal customer
Identify the ideal customer for your products. Customer relationship management tools and applications might help in the process. Analyze the location of your sales, as well as the demographics. This way, you will be able to send the optimal messages to the right customer.
To help you understand, imagine running a cosmetics line. You have some anti wrinkle creams that work wonders. It is pointless to send text messages to girls in their early 20s who live 50 miles away from the nearest store, right?
Clarity is essential
There are 160 characters you can take advantage of. If you can provide a clear message in less than that, do it. The message should be straightforward – no abbreviations and no emoticons. Use perfect grammar and avoid all caps texts – they make you look desperate.
At the same time, open ended messages are to be overlooked. For example, you could advertise for a special offer or a coupon code. Make sure you tell your customers when it expires too. They need all the information if you want them to make a good decision.
Choose the perfect timing
When it comes to text marketing, you may already know that messages are almost instant. According to JookSMS, most people open their new text messages within three minutes. At this point, it is essential to keep the timing appropriate – not too early in the day or too late at night.
To help you understand, SMS marketing for businesses is essential when it counts on last minute impulses. For example, if you start a special offer in your store on Saturday night, send the message in the afternoon. Then, if you have a restaurant and you go for a special discount, send the text at the end of the previous working day.
Call your customers to action
There are more call to action techniques out there – just use the right words.
- Click here – excellent if you need to provide more info and there is not enough space.
- Show this message – people can show the message for their discount or coupon.
- Buy now – make sure you include a link as well.
- Text to win – who would refuse the opportunity to win a prize from your business?
The best part about call to action texts is the fact that most people rely on smartphones, which make links in text messages clickable.
In the end, text marketing is clearly a thing. But to take advantage of an efficient campaign in SMS marketing for businesses, you will have to do everything by the book. Plan your campaign in small details instead of sending random texts out.