One of the best ways to grow your startup these days is through small business marketing. Whether it’s search engine optimization, PPC campaigns or general promotions, there are loads of ways to get your brand noticed. Growing an audience like this is fairly easy, but the challenging part comes when your audience actually arrives at your website.
Without a professional website that is easy to navigate and use, your customers might just leave your website in favour of a more professional-looking competitor. In some cases, the back end of your website might not be up to scratch, resulting in people abandoning their cart. So in this post, we’ll be taking a look at some interesting concepts to help your website stand out by introducing a human touch.
Source: https://unsplash.com/photos/FHnnjk1Yj7Y (CC0)
Creating content makes your website worth visiting
First, make sure you focus on creating useful content that makes your website worth visiting. By partnering with the best SEO agency available, you can create extremely helpful, exciting, and interesting content that makes it worth visiting your website outside of making a purchase.
A website blog is a great place to add content, but you can also make guides, a large knowledge base, and even write compelling and detailed product descriptions. There are loads of different ways to make your website worth visiting but having useful content is arguably one of the best options.
Proper navigation makes it easier to use your website
If you’ve ever been to a website that is impossible to navigate, then you’ll know just how tempting it is to just pick a competitor instead. There are many ways to improve your website’s navigation and it’s a good idea to focus on streamlining the experience so that you’re more likely to hold your users’ attention.
If it’s hard to search for a product or if it’s difficult to find the information they’re looking for, then they’re going to get frustrated and will just leave your website without making a purchase. By focusing on clean and clear navigation, your website will be much more enjoyable to use and will attract a wider audience.
At the end of the day, people don’t really care about the look and feel of your website
There’s a myth that a website must look clean and professional in order to attract attention and make sales. This isn’t entirely true. As long as your website doesn’t look like it’s from the 2000s (this isn’t hard at all with modern website building tools and templates) you can generally just focus on the content of your website and make it easy to use.
The reality is that people care more about the content of your website than the look of it. You can spend a lot of money adding fancy graphics and images, but it just adds to the complexity of your website and doesn’t give you a good return on the investment. Focus on your content instead and you’ll find it much easier to convert leads into sales.