The power of a blog in the business arena is a very underestimated tool. One simple blog can generate a high number of web traffic, and if the content is compelling enough to be shared countless times over, it means that people will be returning to your blog or your business, which can turn into a profit. Have you given much thought to the power of a blog? There is another article on the basics of blogging, but let’s look at what form a blog can take and what it can do in terms of communication.
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There are, in general terms, two types of blogs. Internal blogs and external ones. An internal blog is used, that’s right, internally, and it can be posted on the company’s internal pages. External blogs are the ones that we see all the time, and they are viewed over the net and are communicating to the public on a massive scale. If you decide to run both types of blogs, they have different effects on the business.
Using an internal blog may sound like the standard issue newsletter, but the immediacy and interactivity of an internal blog can help unite a lot of inconsistencies in one place. If there are internal issues in a department, using a platform like this can help to get the whole company to either see the issue or to help out. Blogs can help to share expertise on topics, and can be especially handy for people that are after up to date information on the tech front. As an internal blog needn’t be bells and whistles, it can be a very simple way to help document company progress, lessons learned, and the successes they are currently enjoying.
Externally, a blog is a wonderful method to give your company a more personal touch. It is very difficult, especially if you are a sizeable company or even a startup with limited staff to keep that human aspect of a business going. Using a blog can help prospective customers to understand you better as a business, as well as your business ethos, and how you are presenting yourself as a brand. Giving people the opportunity to see “under the hood” by being a personal blog will endear you to potential customers and to keep existing ones on side.
From a smaller business perspective, hosting a blog can be a cost that you could better spend on marketing, and if your business is incredibly small, it can be easier to obtain a free domain, but this will not help you promote your business the way you want it to and have total control over the brand, but there are options when it comes to unlimited web hosting that you can get for a great rate.
Another crucial point of the blog from an external perspective is the ability to communicate with customers much easier than before. Being able to communicate on a more personal level by using the soft touch of a blog will help soften the blows, instead of having comments taken and turned against you, using a personable blog can save your skin.