Why Your Business Exterior Matters (and How You Can Improve It)

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The exterior of your business is the first thing potential customers see. It is said that first impressions matter, and this is certainly the case here. It will give them an opinion of the quality of business you are, and whether they really want to trade with you. If they do not like what they see from the outside, they often do not bother to wander inside and then that is another potential customer lost.

 

The Standard Is Set

 

The standard of the exterior of your building sets the standard for the rest of the business, at least in the eyes of an outsider. Whether people are visiting a store to buy or coming to an office for a meeting, they will see the front of your building and the standard they see will be the one they attach to your business.

 

You always need to make sure that your exterior is appropriate to your business, and have it looking great for the purpose it is meant for. Extra things can help, such as pavement coating that shows the way to the main entrance or in a parking area, show the way vehicles should go, pretty litter bins, and of course beautiful potted plants and flowers. Of course, there are many more things you can do to beautify your exterior and you should consider them all.

 

Think Of Staff Morale

 

What would you rather your staff were saying “I work in a tatty building at the end of the block” or “I work in a building that has great windows and looks clean and inviting”? Your employees are your most precious asset and you want them to be proud to work for you if you want to maintain good production levels.

 

It is just as important that the exterior of your business looks good for your staff, as it is that you keep it looking good for your customers.

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Having A Presence

 

When the outside of a building looks good, it will become recognizable to many people, and that will give your business a presence in the locality. This can do you business more good than you may realize, and could help it to grow more than you expected.

 

How To Improve The Exterior Of Your Business

 

The first and most important thing is that it is clean. Make sure all the doors and their handles are cleaned, and that windows are sparkling and there are none broken. Then you need to look at the brickwork. Does this need any repairs or maybe a coat of paint? There is no end of contractors that would come and put this right for you, and it is money well worth spending.

 

You also need to consider any outside lighting. The entrance should be illuminated in bad weather or at night, and any parking spaces should be well lit too. LED lights are brilliant for this, as you can buy them that are weatherproof, and they are very controllable. They last much longer than traditional lights and cost a lot less to run.

 

Getting the exterior of your building to look as good as you want it too need not be a difficult task. It just needs a bit of planning and forethought to be giving the best impression you can.