Taking your time to create a strong online marketing campaign has never been more important. However, you can’t just design a campaign, put it in action and then hope for the best. You must track your results so you can assess what works for you. You’ll get a good idea of what to continue doing, and what to change. If you don’t track your results properly, you could very well be missing out on so much more exposure and many conversions! Here are clever ways to track your online marketing results:
Click Through Rate On Ads
Tracking your click through rate on your ads is very important. For every person who clicks through but doesn’t buy, you’re missing out. By making sure you’re using split testing to discover which ads perform best, and which landing pages have the best response, you’ll be able to maximize your ROI.
Keywords
Optimizing the right keywords will help you to get more conversions. Tracking what keywords your customers come in on will save you money on your paid search ads, as well as help you to make your campaign even more effective.
You can track pretty much any technique you choose to use, whether it’s online or offline. If you fail to track your efforts, you won’t be maximizing your conversions. This page could help you to figure out a little more!
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This article was provided by ellie jo