The online world is filled with a variety of myths surrounding digital marketing. We simply don’t seem to understand it as well as we should, and this has led to all sorts of misconceptions. In order to carry out a digital marketing strategy, it’s imperative to differentiate between myths and facts. So, it’s time to do just that.
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Paid Advertising Is An Easy Solution
There are some so-called ‘digital marketers’ out there who look to paid advertising as a quick fix. It makes sense in a way – throwing money at the problem works for quite a few things in business! But, digital marketing is a competitive thing, and you’re required to use your knowledge as well as your wallet in order to succeed. Companies like White Chalk Road offer PPC services — would they do that if PPC was easy? Other companies offer Facebook marketing services — why would they bother if you can go direct to Facebook? The answer lies in the complexity involved.
Negative Comments Are A Bad Thing
When a company deals in digital marketing, they’re often dreading the next negative comment that comes their way. A poor review on TripAdvisor could do serious damage. A bad response to a Facebook post might create a damaging reputation. But, negative comments don’t have to be a bad thing. Depending on how you react to them, you can actually enhance your reputation in the process. As long as you avoid the desire to bite back with unprofessional responses, you’ll get past this.
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You Need A Mobile App
This is a case of uninformed business owners feeling the need to jump on the latest trends. Mobile apps are all the rage, so your company needs one too, right? Wrong. Mobile apps are there to serve a purpose for certain needs. Not every business can benefit from them, and they can actually turn out to be an expensive waste of time. Instead of concentrating on developing a mobile app, focus those efforts on mobile optimization. Converting your site for mobile web access is much more important.
Views Are Everything
It’s commonly thought that the more views you get, the more successful you’ll be. That goes for everything, from your website to your social media page. Once again, this is a myth. The success of a website shouldn’t be measured by viewer count, but by their actions when they visit. Where are your visitors coming from? Are they using your website to buy products or sign up to mailing lists? Having thousands of people visit your site on a daily basis, only to leave after mere seconds, isn’t going to help.
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SEO Is A One-Time Thing
Finally, SEO is yet another misunderstood topic. It makes sense because it’s not an easy thing to get involved with! Some companies believe that throwing their money at an SEO strategy and then letting it sit is a good idea. While that might be a good start, SEO requires continuous monitoring in order to be effective. If you don’t follow that rule, you might as well not bother in the first place.
This article was provided by ellie jo