Freelancing has become a popular response from professional to a hectic and sometimes unfriendly workplace environment. The idea that you can build a career outside of the pressure of a cranky manager is not only appealing, but it is liberating as well. However, leaving the office behind can be a nerve-wracking move if you’re not prepared for an independent career path. Many individuals reject the prospect of freelancing because they are worried that they may not be able to make it work on their own. But there’s a trick in the freelancing industry: you’re never alone if you want to succeed. Indeed, a freelancer needs to rely on qualified consultants to build a profitable career.
Freelancers are experts in their domain only
A freelancer is, by definition, someone who’s chosen to turn their expertise to their advantage by offering dedicated services. Consequently, you need to opt for skills you’ve mastered and in which you’ve got solid experience. Most freelancers start their professional journey as a side hustle – in teaching, DIY home maintenance or even writing, for instance – that grows as their customership increases. However, being an expert in one specific set of skills means that you can’t effectively run a freelancing business by yourself. That’s precisely why successful freelancers choose to work closely with consultants.
An IT consultant who understands your business
Ultimately; while the word of mouth approach is a frequent marketing strategy, it’s fair to say that unless you work for the royals or a celebrity, nobody is going to pay close attention to what is said about you. Having an online presence can help to attract new customers, who could book an appointment online, start a trial of your services or even ask for a quote by sharing their personal data. In other words, you need strategic IT consulting to ensure that the flow of digital activities runs smoothly and that the data you receive are protected. A professional IT consultant can help you to secure your work, keep digital exchange safe and effective, and encourage customers to come.
The marketing wizard who guides you to success
Having a website and a social media platform doesn’t make you a marketing genius. Google launched the Digital Garage initiative to support small and medium businesses and self-employed professionals in building professional marketing campaigns that work. Hence, freelancers can receive strategic advice from a professional Google consultant, who can provide ideas on how to best reach out to a new audience or launch a new offer.
The tax consultant who knows how to manage your money
Ah, taxes. Taxes are difficult enough when you’re employed. But when you decided to run a self-employed career, your tax liabilities change dramatically. A professional accountant can help you to keep clean books and fill tax returns that are correct – you could get penalties for incorrect returns. Additionally, you can rely on an expert to help you to take advantage of the most relevance tax deduction policies for your independent business, from mileage to equipment purchase.
As a freelancer, you need to be the best at what you do. But you don’t need to become a multitasking machine to maintain your business. On the contrary, working with professional consultants for your IT, marketing, and financial needs can help you to focus all your attention on your customers. Without consultants, a freelancer is forced to manage the administrative side of activities on top of day-to-day work.