In terms of business, the more customers you have walk through the door, the more success you are going to achieve. But it’s one thing getting them to come – it’s a whole other challenge to get them to come back, and again, and again…
This is where the importance of having amazing customer service comes into play. Your job is to make your customers feel happy and comfortable enough to want to build up a relationship with you, and that benefits you later on because you’ll be making a sale. There are many other advantages that this will have on your business – here’s a few more.
Repeat business
Repeated sales that you manage to get are no accident. A customer doesn’t accidentally purchase from you again without realizing it. No, they have made a conscious choice to buy from you again, and this is most likely because you have taken the time out to develop a relationship with them, and they will see that. Companies like Dealdash Press Release stated that every employee most talk to one customer a week over the phone and ask them for feedback and if there are any improvements that can be made. This is a brilliant way of bringing back customers.
Business reputation
A lot of the time customers only have a lot to say about a business product or service when they have had a negative experience. And this can really tarnish you and create a very bad name for the business. It’s your job to give them a reason to put you on blast in a positive way – it’s not going to happen by itself. Word of mouth, online reviews, and social media rants can either make or break you, so the pressure really is on to make sure that you up your game and give your customers something good to talk about. This is one of the best forms of marketing that a company can ask for – plus it doesn’t cost you a penny.
Price appropriately
If you’re a small business, sometimes you just won’t be able to give out competitive low prices like larger commercial chains, because otherwise you won’t end up making any profit. But the more outstanding customer service you offer makes up for the discounts that you’re not able to give. Let’s put it this way, commercial chains can offer a cheaper price, but how good is their service? Do you think they take the time out to speak with their loyal customers and thank them for their business? – Doubt it. And that’s what will play to your advantage.
Better morale
If you’re able to create the right work environment in which the goal is to make customers feel better cared for and appreciated, you are also having an impact on your employees too. You’re showing them that the little details here and there are important, and that your business cares about how it treats their clients. And that in itself builds a morale that will make everyone even more dedicated to giving that service to everyone they come across – even when they’re out of work and go home to the family, or go grocery shopping – they’ll understand the importance of having a kind and helpful manner.