Are you having a hard time finding clients for your HVAC company? HVAC lead generation is very important. Without a steady stream of both new and existing (repeat) clients, you’ll end up going out of business. There’s no nice way to put it – the consequences can become dire. In order to save your business, you need to use these useful online marketing tactics.
SEO
SEO stands for Seach Engine Optimization. It’s a practice that involves the use of keywords to make your website appear higher in the search engine results. Remember that most people don’t go past the first page or two of results, especially when they are looking for a local company to contact. Because of this, you need to ensure that your company’s website appears high in the rankings. Use good SEO practices, such as not overdoing the keywords and only using those that apply directly to your company. You also need to make it seem as though your company is an expert in its field, which is where blogging comes in.
Blogging
Running a blog is much easier than it sounds, as long as you have a good writer on staff. The best writers will know which topics are relevant and which ones are not, and will keep your blog updated with plenty of useful articles that appeal to your audience. You may need to include some strategic links, as well as keyword, and ensure that your blog posts appear on your social media accounts (more on that later.) A blog is where you need to prove that your company knows what it’s doing, so take the time to plan out your posts wisely.
Email Marketing
Email marketing is another great way of reaching your desired audience. These emails shouldn’t be sent too often, as you don’t want to annoy everyone on your mailing list. However, they do need to be sent often enough that your business isn’t forgotten about. Between once a week and every other week should suffice. These emails are the best way to inform people about specials that you’re holding and remind them of when they need to get routine maintenance done. You need to make your emails count.
Social Media
Yes, even HVAC businesses can use social media in their HVAC lead generation schemes. You just need to know who your target audience is and how to reach them. While your plans should include utilizing platforms like Facebook and Twitter, you probably don’t need to create accounts on Instagram and Shapchat. Those are highly visual mediums and they probably won’t reach your desired audience of homeowners. You should connect your Facebook and Twitter accounts to your blog and website so that people can easily between them and so that your new posts and updates appear on social media. Even better, you can place ads on both platforms that will reach your desired audience. This makes them a great way to advertise about specials and other discounts.