It’s a busy and competitive world out there for any business in virtually any industry. You are always going to have competitors nipping at your heels and buyers or customers are constantly going to be wondering whether you are actually giving them the best deal. But, it is important to realize that the content of your company isn’t quite as important as the packaging. We are of course talking about marketing, and it can be the difference between a must have a brand and a product that no one has ever heard of. The contrast really can be that great, and it all comes down to whether you can grab the attention of customers and guarantee that they do want to buy from you. There are a few ways you can do this, but you can’t stay inside the box anymore. You have to get outside of it and come up with some really innovative, interesting, exciting ideas. Luckily, we have some proposals that should definitely inspire you to take marketing to the next level for your company.
Let’s Get Technical
Tech can be a great asset in business, particularly for marketing campaigns and it is worth looking at the latest tech and exploring how you could use it promote your company. One of the most exciting pieces of tech currently on the market is definitely VR. If you don’t know a VR is usually a headset but it can be a device connected to your phone. When in operation, the software makes you feel like you are somewhere else due to shifting your visual perception. It typically does this by moving the virtual world you are seeing in connection with the way you turn your head. So, you can essentially look around a virtual world. It’s a cool idea, and the marketing possibilities behind it are absolutely endless.
One example might be for holiday companies. If you are promoting a tourist destination or activity, VR could be the ticket to making sure that they buy. Imagine if you could transport them to the part of the world or destination that you want them to experience. It takes marketing to a brand new level, giving customers a taste of what they could experience if they use your business. Once you have shown them that world of possibilities, they will definitely want to buy that ticket or visit your theme park. It could even be used to showcase a new store and the massive varieties of products that are going to be down every aisle.
The other tech idea that you should be focusing on is AR or augmented reality. Think Pokemon Go and you’ll understand what AR is and what it can offer. You can bring offline marketing to life in the virtual world in truly spectacular ways. Imagine if a banner across a shop window literally jumped out at passers-by with a stunning and startling graphic. Well, that’s exactly the type of experience that VR can provide and it doesn’t have to be on the high street. VR codes can be on labels or products. In the past, they have been used on Coca-Cola Cans to turn them into the Millennium Falcon! So, when it comes to AR, you are only really limited by your imagination.
Even for basic marketing purposes, it could be a cool idea, if only to show customers what a product looks like out of the box.
Sometimes Bigger Is Better
And we are of course talking about guerilla marketing here. You need to turn your marketing or promotion into a show, a spectacle. Something ridiculously exciting and attractive that will generate buzz on social media, attract press and hopefully go viral. There are lots of ideas for guerilla marketing but if you want an example, how about a massive show involving the general public that is broadcast or streamed live online. There’s a lot to get right here. You’ll definitely need to find the right camera crew, and the best camera crews know how to get the perfect shot while cutting out people who haven’t given their permission to be filmed. It’s tricky but working with the right company, you can get footage that is going to attract the type of attention that you are looking for.
There are other challenges too like getting permission to film in a certain area or hold the event. But this can definitely be worth it because it can help you bring in hundreds, even thousands of new customers and clients. Suddenly, your business is trending on social media, and everyone knows your brand. It’s fair to say that one cleverly designed guerilla marketing campaign could take your company to the top of the market, exactly where you want it to be.
Active On Social Media
Yes, social media is a great tool for marketing and promotion, but only if you use it the right way. There are too many companies that post a few links to their site and think that this will bring in leads or customers. It won’t, you need to be more creative and again, take things further. You can connect social media promotion to an offline campaign and immediately get the type of interest you’re looking for. Or, you can just make sure that you are using the full potential that social promotion offers.
Forget Twitter and Facebook, it’s time to start a story on Snapchat and produce marketing content that is more appealing to your target customer, more interesting and immersive. It’s fair to say that marketing on Snapchat and other similar apps allow you to connect with customers on a whole new level.
Or, you could think about using live feeds. Set up a live feed for your business and customers will be able to interact with your company in real time. This allows you to form a true connect to clients and online users, even if it isn’t online. It’s this type of interaction that guarantees customers want to buy.
Take this advice, and you’ll move your promotion in new and exciting directions.
