When you first launch a business your immediate battle is exposure. It is getting in front of customers, people who are going to buy into your brand – whether it be a product or service – and boost your revenue, and that is typically done on the internet.
Getting found on search engines is the not-so-secret secret to success. But getting your new startup on page 1 of Google’s rankings is a torturous process. You see, everyone that is operating in your market will have a website and they will all want their websites to have optimal SEO strategies to ensure they also get onto the Holy Grail of page 1. So while your SEO maintenance is going to be your most annoying enemy, it is also going to be your best friend.
The question is, how do you maximize your SEO without banging your head against the wall over and over and over again? Well, we have come up with a list of the very best tips and tricks that will see you and Google become the very best of buddies, like the George Clooney and Brad Pitt of online algorithms.
More Isn’t Always Better
If you’ve heard of SEO then you have heard of keywords and how they work. You know you need to drop certain keywords into your content, but how many times should you do it. 20? 40? 100? No. If you overuse your keywords then Google is going to flag your site up as spam, and you don’t want to be flagged up as spam in your quest for glory. As such, lightly sprinkle your keywords about your website, somewhere between five and ten times should do it. Hello, Google, my best friend.
Link To Your Own Stuff
Links are a great way to climb up the rungs of Google approval. Internal linking, now that is something that should be used as much as you possibly can. According to the experts at SEOJet, linking back to relevant posts deep in your archives is a fantastic way to improve your rankings and bring a whole new lease of life back to the dark parts of your website that were long forgotten. The reason for this is, links tick boxes and links to old posts make them still seem relevant, which makes your overall site seem more friendly.
How To Harness The Power Of Images
A lot of the time images don’t get recognized by search engine algorithms. But that doesn’t mean they can’t boost your rankings. What you need to do is simply attach keywords to your images by using ALT tags in their description. Literally, smother your images in relevant keywords and you’ll suddenly see them start pulling their weight and adding to your rankings. “Caption this”, should be a phrase that is forever on your mind because captions work wonders.
Make Up For Where WordPress Lacks
WordPress isn’t the only blogging site that helps you manage your content, and we are not suggesting that they are bad. But they do lack in certain areas. You see, these sites don’t have the creative flair that you do, which means when you post something new to your website they will tag it with a number. That doesn’t exactly help Google understand what this post is about. As such, always make sure you give your post a short and snappy title that Google will understand and use. Do this and, well, your friendship will start to slip into BFF territory. How’s that for amazing.