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We’ve all heard that content is king but how seriously are you taking this statement really? For the most part, businesses put up a basic website offering the basic details of what they do, how to get in touch and where they are but unfortunately they are missing a big trick.
Great content is about giving your customers all the information they need to make a purchase or otherwise convert via your website. This means that content needs to be persuasive, informative and regular enough to keep them coming back. And that’s the main purpose of a blog.
If you want to encourage people to return to your website again and again and have valuable information to share on your social platforms then you really need to know what makes good content. Blogging is now so popular that it has become a business in itself but it is still relevant for other industries too.
Create Something Worth Sharing
The first thing you should know about great content is that it is worth sharing. People love to share information and social media is quite literally built on the fact that people enjoy communicating. When you write content, you should always be thinking about what the interests of your target audience are and how you might like to satisfy that interest.
However, you should be wary of people who might want to steal your content and illegally host it on their own servers. Sharing is very different to stealing and if you are worried about illegitimate links a dmca takedown service provider will be able to help.
SEO and Readability
Great content should always be highly readable. This means that you should make your voice appealing, easy to follow and essentially simply to understand. Sometimes this can be quite difficult to achieve when you are tackling a complex issue but the more you can use simple sentences, the better.
SEO is another part of readability but instead of a human reading, a bot will go through your content in search of keywords and phrases. Using keywords within your text is one of the ways you can boost your website up the search engine results page leading to more clicks. Trying to match your content with what people are searching for should bring you more readers.
Give Plenty of Information
The key to keeping readers on your page is to give plenty of information. However, rather than putting all the information into one huge blog, you should be writing multiple smaller blogs that cross-reference each other to encourage people to stay on your website and navigate through more pages. Finding content can be tough but usually asking and answering questions or responding to items in the news is a good way to go.
Many industries use their blogs to write about industry-specific issues and offer advice to customers. For example, if you were a kitchen fitter, you might like to compare different types of ovens or even offer tips for kitchen design. As long as it is relevant to your industry, the more information you can provide, the better.