Business events are a very clever way of launching a new startup idea or product. But, they’re only effective if you put on a good show. So, here are some tips to help you put on a brilliant business event:
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Venue
We’ll start things off with one of the most important aspects of your event, the venue. If you want to put on a good event, then you need to find a suitable place to play host. For me, it all depends on the type of event you’re hosting. In this case, we’re talking about a business event that’s held to launch something. So, you need a venue that has the appropriate features for this event. Look for somewhere with a wide open room that people can stand in and mingle. There must be space for a buffet table and drinks around the side of the room too. Then, you need the main event area with a stage and plenty of seats for people to sit on. For me, the best thing that springs to mind is a hotel. Hotels will often have exactly what you’re looking for in a business event venue.
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Agenda
Every business event must follow a certain agenda that the host has set. It’s your job to come up with an agenda for your event. You need to sit down and think about what you want to happen, and at what time. Otherwise, you’ll have an event with no structure to it at all. When an agenda is set, it gives you a path to follow. It will stop you getting carried away with certain things, and keep you stuck to a schedule.
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Handouts
You must create some handouts for your business event to help give it more structure. Things like a brochure or leaflet that contains relevant information would be a good idea. They allow your guests to view what’s on the agenda and know when important things are happening. But, you can also use your handouts to promote your business and help build brand awareness. There are loads of companies like GH Cityprint that offer brochure or leaflet printing services. My only advice is to ensure yours look as professional as possible. You don’t want to hand out homemade ones that you created in Microsoft Word using ClipArt!
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Entertainment
Finally, you need to think about how you’ll keep your guests happy and entertained. Hopefully, your main event will blow everyone away. At least, that’s the effect you should be hoping for when you’re up on stage. But, before and after that, it’s easy for your guests to become bored if they’re waiting around with nothing to do. So, you need plenty of food and drink to tie them over and encourage conversation. I’d also go as far as to suggest hiring a live band too. Don’t worry, you aren’t turning your event into a concert. They can subtly play live music and become another talking point and source of entertainment for your guests.
Keep these four things in mind, and you’ll soon have a very successful business event. The next time you have something to launch, consider this as an option.
This article was provided by ellie jo