With more than 2 billion downloads and approximately 80 million American users, TikTok is popular now more than ever. Even if people are not creating videos for their own profile, they are always scrolling through to look at what’s trending.
Not everyone can handle a camera or create fun content for their followers. Thankfully, TikTok makes everything really easier for everyone.
This means that you don’t need to be a professional dancer or editor to be famous on TikTok. All you need to do is know how to use the app and follow the trends.
But the burning question is – how can you use TikTok’s business account for the betterment of your startup?
Well, you should know that TikTok is all about generating an online presence and becoming famous amongst the followers. You can use exactly that to make your brand grow in the online world.
In fact, many business owners are preferring TikTok to address their target audience and drive traffic to their websites. All in all, TikTok has definitely taken the business world by storm.
So, if you are also looking forward to using this fun platform to create an online presence for your business, here are some ways that can help. Include them in your business plan and reap the benefits that come along.
- Start by choosing your niche
According to a recent survey, TikTok users are fond of following accounts that bring in new and unique content. And thanks to TikTok’s algorithm, anyone can find and enjoy your content from anywhere without any hassle.
That’s why before you start making fun and engaging videos, it is important for you to choose the niche. This way, you’ll get to be more creative and flexible with your content and help make a better impact on your business. Not to mention, you can drill down and focus on untapped aspects of your brand.
For example, suppose you offer organic skincare brands. In that case, you can make short TikTok videos for your followers featuring new and effective skincare routines. In no time, your account will become a go-to option for people who are always on the lookout for skincare trends.
Sharing videos related to your niche will help you create an authentic fanbase for your brand, who might also be interested in connecting with your brand through your website.
- Focus on bringing your business account into the limelight
You should know that the competition is getting tougher regardless of how unique and impressive your TikTok videos are. And getting visible on this platform is definitely challenging.
That’s why you need to focus on how to increase the visibility of your videos and elevate your chances of better brand awareness. And that’s possible only when you have more followers. They’ll like, share and comment on your videos and help them go viral in the TikTok world.
So, try to share the link of your TikTok business account on other social media apps and urge your friends and everyone else on your list to do the same. Even if each of your friends gets their five friends to follow your account, you’ll be able to grow your followers gradually.
Or, if you really want to kickstart your TikTok business account, you can also opt for an instant solution. You can always Buy tiktok followers and grow your fanbase right away. The best part of this is that profiles with many followers can also change the minds of those who do not follow your account or TikTok profile. This will also boost the reach of your video and bring your account into the limelight.
- Bring amalgamation of fun and knowledge in your content
According to industry experts, you can use TikTok as an effective marketing tool even if you are just starting out with your brand. The only thing you need is out-of-the-box content and a plan.
But before we start listing how to create fun and engaging content for your TikTok business account, there’s something you should know. The videos you would be creating have to satisfy your audience’s infotainment needs. This way, they’ll feel more intrigued about what new you have for them.
That being said, here are some things that can help you create content to wow your followers.
- Try to relate to your audience
You should know that many popular TikTok users don’t have access to fancy cameras or editing tools. Still, with the help of their phones, they are able to create content that interests their followers. This is exactly what you need to add to your TikTok business account. Try to take an authentic approach and reveal your brand’s true personality.
- Use trends to your advantage
The best part of TikTok videos is that you don’t have to struggle very hard to come up with new and unique ideas. The platform is literally filled with ideas you can use to create videos featuring your brand.
All you have to do is keep yourself updated about the latest trends, challenges, songs, or choreography and add your own niche-related spin to it. For this, you can tap onto the magnifying glass button in the bottom menu to explore trending videos and hashtags. For instance, many makeup artists used the “Pass The Brush” challenge to feature their creative looks.
- Get hold of Augmented Reality
You can also use TikTok filters and transitions to refine your content. In fact, thanks to Augmented Reality or AR, business owners can now create their very own branded visual effects and add them to their videos.
In fact, marketers are also looking at it as one of the best ways to attract a Gen Z audience. This way, you can bring your creative ideas to life and promote your brand organically in the process.
In the end,
TikTok is here to stay as people are not showing any signs of abandoning it anytime soon. So, try to get familiar with the app, make some fun, engaging, and creative videos for your followers, and see your brand flourish in the TikTok world.