It’s now more important than ever to improve your business’s online profile, especially as competition increases and many of those with an online presence are becoming the leaders in their industry. So what ways can you improve your business or startup to get your company into the spotlight it deserves to be in.
Get Clued Up On SEO
SEO (search engine optimisation) is important to have a good knowledge about because it’s what will boost your ranking on Google. If you don’t have someone already, you can always hire someone who can work solely on improving your website’s SEO to boost extra traffic to the site.
A few tips if you don’t yet have the budget to employ someone is to fix any broken links on your website, increase the speed of your site by compressing imagery and work with other sites to promote your own. Speak to clients and see if they can mention your business as it can enable their traffic online to become yours too. As technology and the online world is constantly changing, it’s important to stay updated on the latest trends because one day you might be at the top of Google, the next day you could have fallen back a few pages. It’s cutthroat!
Use Paid Advertising
Advertisements that promote your website can also help drive traffic and push sales to the masses. With so many social media platforms offering to advertise, it’s a great way of stepping up the business digitally. You can see how Google Ads scripts work and benefit an organisation too.
Paid advertising isn’t as expensive as other traditional forms of advertisement, and you can actually tailor the consumers you want to reach, which is something you may have been limited with, in the past. From specifying the geographic location, age range and interests, the money you invest into paid advertising will end up benefiting the business massively. If you want to learn more about paid advertising, many of these social media platforms will offer advice and guidance on how to do it.
Set Up Social Media Profiles
For your business, you want brand consistency, so this should be thought about when creating and running your social media profiles. Use the same logo and include a link to your website in your bio, so that customers will recognise you. LinkedIn is a must for any business as it helps you connect with fellow industry members and is a goldmine for reaching out to new clients.
Set up your profile on as many social media platforms as possible as they are all slightly different and one might work better for your organisation than the other.
Get A Blog For Your Website
A blog is very handy for your website because it’s something to encourage a regular readership. Not only that but it also creates a relationship between the business and the readers. Try and update your blog regularly and focus the titles around your business and perhaps the daily inner workings of the business, updates and news on what’s happening. Collaborate with other organisations and any clients you have.
Reach Out To Influencers
Influencers have rocketed into the business industry and are an extremely beneficial element to any marketing campaigns or awareness that you’d like to bring to your company. They cost a lot less than other ways of marketing, and they’ll target your audience more specifically if you choose a blogger or influencer with the audience you’re trying to reach. You can work with influencers through sponsored blog posts, product reviews or promotional material on their social media platforms. The list is endless, and building relationships with influencers is the best way of using word of mouth advertising to your advantage.
Increase Data Protection And Security
The more prominent you become online, the more risk you put towards cybercrime and the threat of hackers etc. So you want to find the very best in software and security to protect your customer’s data and personal details. There are plenty of systems that can protect your employees too, such as restricting certain websites that might not be 100% safe. You can also have security companies come in to do staff training, to raise awareness of what scammers and hackers are currently using or doing to other businesses.
Improving your online profile is extremely important nowadays as a lot of companies can end up falling behind and stunting their growth by not being digitally available. So, take on board these key steps to improve your company’s presence online.