No matter what type of business you run, it’s important to make a good first impression on your customers. You might be selling cakes at a market stall or you could be outsourcing software development. Whatever the case, it’s critical that your customers don’t turn tail and flee from your shoddy looking business.
If you want to make a good first impression, then you’d be wise to follow these points. They might not all apply to your business, but it’s a good place to start if you’re looking to improve your public appearance.
From Pexels
Prestigious Business Addresses
There are many advantages to using a mail forwarding, especially if the address is prestigious. What would you take more seriously, a random address in the middle of a rural town or somewhere fancy like Am Schanzengraben 27?
People are more likely to take your business seriously if your mail forwards to a prestigious address, and they’re more likely to pay you attention if you request for your mail to be sent to an address that screams class. If you want to have a presence in a well-known industrial area or city but don’t want to pay heavy costs in rent and property, then your next best option is to work where you currently are but use a separate business address for all of your services. It’s beneficial to draw in customers, approach new clients and it’s easier to remember your company if it’s situated somewhere famous.
Customer Service
Have you ever picked up the phone, called a company for tech help only to speak to someone rude and obnoxious? Chances are you’re never going to call that company again. If you do, it’s probably to complain. You wouldn’t be the only one that has suffered the woes of a disgruntled employee having a bad day while answering calls. In fact, rowdy employees can spell disaster when it comes to customer service. Imagine if a high-profile client calls in to seek help with your services, only to speak to a rude employee of yours. Chances are you’re going to lose a client and fire that employee.
Make sure that your employees are motivated, happy and have no reason to cause trouble. A happy employee means happy service, and even if they’re assaulted with ridiculous complaints and difficult customers, they need to remain calm in the face of unwarranted verbal abuse. It’s difficult for your employees, but it’s necessary for them to keep a calm mind when dealing with customer service.
Sparkling New Website
In addition to your customer service, you also need a good website. Many people say that the website’s design doesn’t matter as much as the content, but they’d be wrong. If you visit a shoddy looking website that promises to deal with your legal issues, then chances are you’re going to shrug them off as amateurish or inexperienced. However, if you come across a well-made, simple website that takes itself seriously, then you’re more likely to ask for their legal services. Likewise, a monotone website that’s advertising children’s toys wouldn’t be half as effective as something colourful and bright.