Your clients are the backbone of your business. Let’s face it, without clients and customers; companies can’t function. Why is it then that so many businesses seem to forget about their clients? Not in so far that they forget the profits they bring in, those are rarely forgotten. But a lot of companies forget that their clients are people. And if you’re not treating people properly they will have no interest in your business. Treating customers well and making them feel like they’re valued is an invaluable part of any business. Fortunately, it’s not particularly difficult to do either. Here are four easy ways to show your customers how much you care.
Check in regularly
Now what this doesn’t mean is to harass your clients with sales pitches and offers constantly. What you need to do is to contact them every so often and find out how they’re getting on. Are they having any problems with your product or service? Do they have anything they want you to improve on your do differently? Checking in on clients not only keeps you fresh in their minds but lets them know that you value them as more than just a number.
Do something unexpected
This is like the previous tip but goes a bit further. There’s nothing like surprising your customer to make them feel cared for and valued. If they’ve been a client for a year, why not celebrate the anniversary with a discount. Or perhaps even a gift basket of some kind. That way you can use unique promotional items to not only show your customer you care but to remind them of your company any time they use them. Being able to promote in this way allows you to spread your business without feeling impersonal.
Keep them in the know
You should treat your clients like partners. Let them know of recent changes to the business or what’s performing well. Of course, you don’t want to be telling them every detail of how your business is run. But giving them a little insight into how things are going can make them feel like more than just another customer.
Listen carefully and respect their feedback
You should be seeking out customer feedback as often as you can. Just remember this is not purely so that you can listen to them tell you how wonderful your business is. There will certainly be customers who will do that, but you need to pay attention to the others. If a client has a problem, then you need to make sure they know that you care and that you are listening. Allow them to let you know what their problems are and make sure to act on it as best you can. If you’re able to fix the problem, keep the customer consistently informed about it. This will show them that you not only listened but care about their continued satisfaction. If the client has a problem that you might not be able to solve, let them know carefully and make sure to be as respectful as possible.