The buzz of a live event is second to none, whatever type of event you are hosting. Whether it is a conference, a comedy night, or a concert. The anticipation of the people attending makes it a palpable, almost palm sweating experience. As an audience member, we don’t know how much effort it takes to get to this moment. If you are looking to start a business in events, like comedy, a launch event, or speed dating, have a gander at what needs to be put into place to ensure a smoothly ran event.
Marketing
The crux of any live event is how it is marketed. In terms of the event itself and where it is located, who are you hoping to attract to it? Are you aiming to cast your net far and wide and attract people from all over? Or is it a local event and you are only hoping to get people from nearby? The key is in the marketing. Advertising your event via social media should get the punters in for a local one off event. But if you are doing a regular night such as speed dating, in the same venue, then keeping the interest up will be paramount. You don’t want the attraction to wane after the first night. Local interest can be gathered by posters and big pull up banners, which can be easily purchased online at sites like Eventdisplay.com.au. Never underestimate the power of the man in the street. You can canvass local interest and become a more personalised representation of the event you are running.
Having a sponsor is another way to gather momentum when it comes to marketing your event. Working on a local level, there will be companies that are happy to offer sponsorship as it will generate increased exposure to their business.
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The Crew
When it comes to making a live event go off without a hitch, the crew are one of the most valuable assets. They need to work tirelessly behind the scenes to keep the wheels in motion. The best way to ensure a healthy and cohesive crew works together is to assign individual duties. That way, everyone is part of the machine and will focus on their task alone. When it comes to only a handful of people working on a small scale event, such as a comedy night, communication is the vital tool. As events like that need to work on a set schedule, and the organiser needs to communicate with the venue staff. Having a person keep an eye on the running order of proceedings will make sure that the event doesn’t lull.
As well as your “backstage” crew, the front of house staff are your representatives for the event, and will be liaising with members of the public. Stationing friendly faces around the venue in case people have questions is a strategic move. This will keep public grievances at bay if there are any issues, for example a delay in the start time.
These two aspects are essential to organising a live event. If you are looking to set up one of your own, or a business dealing in such events, making sure you have these two in place will make for a much smoother event.
This article was provided by ellie jo