If the Internet has done anything for business people in the past few years, it’s taking the world by storm. Indeed, only a few years ago, technoids were trying to convince business people that the Internet was the promotional tool of the ages. Fortunately, it didn’t take most businesspeople long to find out they were right.
Today, business has embraced the Internet like never before. Unfortunately, in many cases, businesspeople put together a website, and sometimes spend considerable amounts of money doing it, and that’s where it stopped. The truth is that a website should make a business money, and if it doesn’t, it’s time to make some design adjustments. You can find more details or start with the five actionable tips explained below.
Create a Good Plan
If a lot of website owners know one thing for sure, it’s that creating a good website can be a lot of work. Fortunately, creating a good website shouldn’t start with work. It should start with a plan. This plan should address customer needs and everything they experience on their journey through your website.
It’s also important to know what your customers want, the type of content they are looking for, and similar information. Next, you should enlist the help of a good website designer. This will give your website a professional look.
Take Out the Unnecessary Stuff
If there’s one thing that many website creators are guilty of it’s putting too much into their site. This requires an objective look at your website, and anything that is not useful to your customer should be taken out. That includes long content, animations that don’t contribute or are hard to understand, stock images, and more.
Creating a good website is much like meeting someone for the first time: the first impression is the most important. Make it a good one.
Include and Follow Social Share Buttons
Any businessperson who really wants their customers to follow whatever is happening on their website should include links to social websites. As a result, social sharing buttons should be included on any website design.
Include Call-to-Action Buttons
It’s advice that every salesperson knows: Always ask for the sale. Unfortunately, when it comes to websites, hardly anyone does it. Don’t make this mistake. In fact, everything on a website should be directed toward some kind of appeal for the sale. This is most notably done using call-to-action buttons. This can also include buttons requesting information or to download some kind of application. The more involved you make your visitor, the better the chances are that they will respond and also return in the future.
Use the Perfect Images
Mark Twain is credited with the quote, “The difference between the right word and the almost right word is like the difference between lightning and a lightning bug.” It’s true of words, and it’s true of images as well. Don’t be tempted to use stock images if you can avoid it. Use images that are attractive and (hopefully) original and match your content.
Follow these tips and you will improve the design of your website. Website design is a never-ending process, especially if your objective is to keep customers coming back and buying. It’s when those two objectives fail to be reached that it’s time to redesign a website. After all, unless a website brings in buying customers, what’s the sense of having one?