In today’s social media obsessed world if can be really difficult for new brands to cut through the noise and establish themselves. You need to be at the forefront of your customers’ mind and be able to provide them with a reliable service that they love to remember. With so much competition in any given market, how do you make your brand stand out?
- Be creative
You might just be starting out with your brand, but that doesn’t mean you shouldn’t invest in creativity that will help you stand-out. Hire a website designer and logo designer that will give your business and strong online presence. Trademark your designs and keep the same theme running through all of the businesses social media channels.
- Know what you want
A top tip when developing a brand is to know your own mind and, then tie this to what your customer needs. You need to lead the customer to your vision, and you can only do that with a strong and concise idea. If you don’t know what your brand is projecting, your customer won’t have a clue, which means they certainly won’t trust you.
- Invest in your brand identity
If you want people to remember who you are and what your business does, you’re going to have to give them something that they won’t forget. A great idea is business cards, branded mugs, monogrammed stationary and branded toys from, www.CustomPlushToys.com. A quirky keepsake will leave a lasting impression and prove to your customer that you care about them and how you look to them. The image is important so make sure you invest in it.
- Zone in on your strengths
Knowing what you’re good at is a vital component of a new brand. If you know that you’re a speedy and reliable worker, then make sure you brand tells that story first and foremost in its messaging. You may not be the very best at everything but what you do excel at will take you a very long way.
- Think of your brand as a human
A really good way to get to know the ins-and-outs of your brand is to think of them as a person. Give your brand personality traits and think about how it would act in certain situations. Is it cheeky? Is it serious? Is it fun? Once you decide these things you can start to develop the brand tone of voice and overall mood.
- Stick to your brand identity
Once you have defined exactly what your brand will look, sound and feel like, it’s vital that you maintain this same tone of voice throughout any communication with customers. Don’t be cheeky one minute and then very serious the next; it will confuse the brand identity and potentially upset the customer. You want your customers to trust and believe in what you’re telling them and that will be difficult to do if you are erratic.
This article was provided by ellie jo