Marketing any kind of business is tough, but in today’s saturated market marketing a game development business, or the new game in itself is tough. The difference is you need to focus on the one game, not your business as a whole, which can be quite strange if you have only ever used traditional marketing. There are all kinds of outgoings you will face in your business, but one of the ones you cannot get around is that of marketing, because it is so important to your business. Just think, if nobody knows about your company or game, then there will be nobody to purchase it. That is the essence of marketing. Here are some tips to get you started.
Get A Plan Together
Those who fail to plan, plan to fail. You’re going to need to come up with a top notch plan to ensure your marketing goes without a hitch. Marketing designs aren’t always easy to construct, you can find out more to enhance your knowledge. In the plan you need to have exactly what you’re going to do and when you are going to do it. Get your demographics, target market, and everything else you are going to do in a timetable and follow it. Professional help goes a long way here, but only you can push for the best as it is your company.
Release A Trailer
Don’t give too much away in it. The art of game marketing comes with releasing a little at a time. Your game trailer is what you need to pull people in, to give them an initial interest which will force them to come back to your site to keep tabs on what’s going on. The trailer needs to capture the essence of the game, it needs to tell people what kind of game it is and get it right. Do not be misleading at this point, or people will be disappointed further down the line. Be honest and upfront, and spend huge amounts of time on it. You can only make one good first impression, so ensure it is a good one or you will rue it.
Ask The Experts To Play
People at popular gaming sites should be invited to play your game. Such as people at IGN. If you get their seal of approval, they will likely write up an article that will be published on their site, where millions of followers will see it and realise you are making a game. This is the best marketing tool you have, and it will drive up a huge hype over your game. The issues come with gameplay. If it is poor, then this will be reflected in the article. So only show it off when you think it is top notch. Anything below this and you’ll be doing the game a disservice. You could also ask popular gaming youtubers to review it, as their followers now number in the millions, you will be getting a decent amount of exposure.
