Every start up, after coming up with an idea and company name, needs to graphically represent itself on the market. It is not only a great company name that helps to stand out. One of the important factors tends to be your company logo.
A company logo represents your brand identity; this is something that makes a significant impact on your start up representation in the public. The logo should be unique as it describes the face of your company. A company logo is one of the most important brand investments. This is why you need to pay a close attention to its creation.
Why a company logo is so important? Let us sum up the key points:
- Your logo will be on your website and products (physical or digital where applicable)
- A logo can be one of the factors that will attract your potential customers to your products, services and your company in general. This is something that drives potential customers’ interest to you
- Your logo is the main differentiator of your company from your competition. It should be remarkable and easy to memorize. Think of it as being really closely bound with your company’s activity
- Your logo is the key to brand loyalty and creates customer stickiness. Think of creating your logo with minimum potential changes in the future. Customer hate when logo changes.
- Your logo will be everywhere: conferences, printed media, and social media channels. It needs to standout!
What should you keep in mind when creating a logo?
- Before starting off, get inspired! Check out logos other companies use in your industry. You can, additionally, observe what surrounds you. Sometimes everyday things can inspire as well and can be the start of a great logo idea.
- Research your target audience (our potential future customers) and think on what inspires them about certain products or even brands. At the end of the day, your business will reach out to them and they need to perceive your logo positively as well as associate it with what your company does.
- Make some sketches on a paper and discuss with other co-founders
- Colours are very important. Focus on those that go along together well and also represent your brand. Think of checking what colours mean in general and their characteristics and perception by people. (For example, green is associated with growth, positivity, and environmental friendly businesses)
- Try to avoid cliché if you want to stand out
- Custom type of logo is something you should go for. This will help to create something identical and unique.
- Simple always wins. Keep it as simple as possible.
- Connect your logo with the story of your company. Try to reflect your company name, meaning and values.
- In addition to your main logo design, create a black and white version of your logo for black and white materials, as well as a white version to use with dark backgrounds, and test both to make sure they look good, and that they are easily recognizable, in all sizes
Company founders have several options for being creative around this important part of setting up their business:
- If you have a creative mind inside your start up already, for example, a designer, you can create the logo internally
- Another potential way can be hiring a freelance designer who can create a logo for your company based on your guidelines
- If you don’t have any in-house designer and looking to roll up your sleeves and create a logo yourself, try Wix Logo Maker.
The tool has been created by a well-known host provider Wix. They have experience and understanding on how important it is for a new-born company to have a graphical representation.
The product includes:
- Easy to use online logo maker
- Dedicated editor for full customization options
- High-res vector files download
Main Benefits:
- Easy to use
- DIY platform
- 100% customizable
- No design skills needed
Check out this video for more details:
To summarize the main ideas and tips:
- Think of being creative and unique because you need to tell your story through your logo to standout. Imitation is not the way. As company founders, you need to project through your company logo that you believe in what you do.
- Remember, that once online, it is difficult to change. Think of your company logo as of your picture posted on social media. This shapes your brand visually.
- Your logo is your company face and is the initial introduction of what you do. Think of your target audience when designing the logo, keep in mind what your customers want and like and make your logo memorable for them.
- Many companies incorporate their names in logos. You can do this as well. Just make sure it fits and doesn’t destroy the whole design concept. Sometimes logos based on pictures, without mentioning any name, can still speak well for the brand.
- Don’t expect instant success. Try to draw your logo variations on paper before going for electronic design. Create several options, ask for opinions of your friends and family. Your opinion counts, however you need other people out there to understand what you do.