Leads are essential to success. Without them, it’s almost impossible to build a solid customer base and encourage sales and conversions. So, it’s logical to assume you should never miss one. However, a good percentage of companies generate leads and then let them slip through their fingers never to be seen again. Think of this as money which you won’t get to spend. The key is to make sure you are always on call, yet this is difficult because it’s important to have a life.
With the following tips, you can schedule some “me” time and convert customer interest at the same time.
Forward Calls
The office hours are shut yet it doesn’t the mean the lines stop ringing. Customers continue to call regardless on the off chance they get through. What are you supposed to do – leave them until the morning? That’s not a wise move as their interest may have cooled or they may have found another solution. With IP telephony solutions for businesses, there is no reason to miss a call even when you’re not in the office. The system lets the controlled change their settings so that phone calls are forwarded to a personal device. Don’t worry because this number isn’t public knowledge; it’s only diverted.
Outsource
If the idea of doing hard work seems like a hassle, there is an easy option: outsourcing. Known by most people as using call centers, this is where you hire a third-party to take care of your customer service needs. By utilizing hundreds of operators, there is always somebody there to answer should the phone ring. And, it’s cheaper than doing it yourself. Be warned that you need to find a quality partner if the business is going to benefit. Check their references and ask previous customers for info before signing on the dotted line.
Chatbots
Your website is the one thing which is open twenty-four hours a day, three-hundred-and-sixty-five days a year. When customers browse a landing page, they should be able to find the information they are looking for to place an order. But, when they can’t, it’s imperative to give them a nudge in the right direction. Chatbots are excellent resources as they answer frequently asked questions. As they use AI technology, they don’t need programming or to ask for permission. Once something is typed into the box, they reply immediately.
Make A Note
One of the main reasons for letting leads go cold is a bad memory. Employees say they are going to follow up the next day and never do as other things get in the way. A basic way to prevent this from happening is to write down a note. Or, if you’re a paperless office, encourage them to set alarms and reminders. That way, their brain is jolted back into action and potential leads aren’t waiting by the phone for a reply. It only takes two seconds to give the business the best chance of securing a conversion.
Do you miss leads? How do you think these tools will help you evolve?