So many people bash old school business principles, but some of these still work in 2017, believe it or not! Obviously some don’t at all – and that’s why we’re going to outline what you should and shouldn’t use. These could be useful if you’re looking for a new technique to use, or if you’re an old school business kind of person and you’re not seeing results anymore.
Read on to learn more!
Practices That Still Work
Define Your Target Market
People have needed to define their target market to experience success since the dawn of time. If you’re not defining your market, who exactly are you speaking to? You must know the answer to this question.
Have A Plan For SEO
No, SEO still isn’t dead. Many people said it was dying or dead years ago, but they were wrong. It’s still so important to optimize your website for the search engines, just in a different way than before. The seo price is worth the results you can get from it, so do yourself a favor and stop making excuses. You can’t be without this old school technique!
Define Your Budget
Knowing your budget is also essential, if you’re going to avoid running out of money and make sure you have enough to pay your employees. Keeping money in the business is a must too – don’t go out and spend it all on fancy cars.
Promotional Gifts
Giving away promotional gifts helps to keep your name in the forefront of your audience’s minds. A mug, a pen, a mousemat, or something that will get used regularly is a good idea. You could even give away industry specific promotional gifts, or samples of your products.
Jingles/Pitches/Slogans
Jingles, pitches, and slogans have been around forever. They are catchy and they stick in your head, which is exactly why we should be using them today! Come up with something catchy and quirky and it might just stick.
Practices That Don’t Work
Going For Keywords Before Value
Going for keywords before value to your audience is a huge no-go these days. People used to stuff these things into content until they started getting penalized by Google. These days, it’s all about value and nothing else. Make sure you’re a company that gives!
Being The ‘Big Boss’
There’s a difference between being a boss and being a great boss. A great boss isn’t afraid to get their hands dirty, has an open door policy, listens to their staff, and attempts to make life as easy and enjoyable as possible for them. There’s absolutely no need to be that boss that people are afraid to approach. Don’t boss people around. Make sure you praise your staff. Retaining awesome staff members is a must these days!
See? Many old school techniques still work, but there are a few that don’t. Whatever you do, make sure you stay up to date with trends in your industry and always think outside of the box. An innovative business is usually a successful business!