One of the best ways to introduce your new business to the public sector is to run a launch event or a launch night. These events are popular with business people and consumers alike as it gives them a chance to network and party at the same time. You can use the event to spread your brand’s message and providing it is memorable, you should create some loyal customers too. Take a look at our tips on n how to create a successful launch night for your business.
Be realistic
If you are a small independent startup, clearly your launch night is not going to be a swanky dinner dance at the Ritz. But, there are ways you can create a memorable event without breaking the bank. Don’t bother getting expensive wines unless your audience are connoisseurs. In fact, most people won’t be able to tell the difference between champagne and prosecco! See if there are any corners you can cut – for example, hold the event on a weeknight after work rather than at a weekend as room hire costs will generally be lower. Make a list of the essentials you need and any money you have left over can be for extras.
Choose your venue wisely
Having it at your house isn’t going to cut in unfortunately. But having it at an obscure venue way out of town isn’t going to help either. Pick somewhere relaxed and casual such as a local bar, but one that won’t be too busy. Most of them have private areas you can hire out for a reasonable price, and often you can get drinks thrown in too. Art galleries are also a good choice as they have an edgy vibe to them – perfect if your business is aimed at creatives. If you have a number of staff of your own at the event, make sure they are easily distinguishable with the use of ID card holders from LanyardsUSA.com.
Decide on some entertainment
Having some live entertainment at your event will get people in the party mood. It will also help take the ‘business edge’ off the evening. If you can link your entertainment to your product, great – but don’t worry too much if there’s no connection. Be aware of how much space you have at the venue when booking your act. You don’t want a dance troupe to turn up only to find they have to do half the routine stood amongst the audience! Generally speaking, music is your best bet, providing it isn’t too niche. If you want something a little more quirky, consider booking a magician.
Provide goodie bags
Goodie bags are certainly not just for kids parties. As well as being a nice touch for your guests, it is another opportunity to promote your business. Bear in mind that there will have been alcohol available at the event, so some people may not remember your brand all too clearly! Must-have things to include in a goodie bag are business cards, some kind of voucher for money off one of your services, a pen and a branded cupcake.
This article was provided by ellie jo