When you run a business, you want everyone to see your business in a particular way. Of course, you want them to see it as modern, innovative, important and relevant. You want them to see your business’s products or services as useful to them and how they live their lives. But before they even buy from you, you will need to impress them and create the right first impressions.
How people see your brand in advance of making a purchase matters a lot. Those perceptions could decide whether or not they ever give your business a chance. So, here’s how to ensure that they’re as good as they can be.
Make Your Brand More Social
Your brand should be more social if you want to reach more people and create a positive perception. Business branding plays a part in this because most people will glimpse your brand for the first time online. So, the branding you opt for needs to be engaging and eye-catching. And when you have their attention, you want to do something with it. Give them something interesting to read or watch or share. You should be aiming to achieve as many likes and follows as you possibly can on social media platforms.
Strive for Personal Meaning and Connections
People don’t just buy from companies with their heads. In many cases, the heart plays a big part. By this, I mean that people can latch onto brand messages that are more personal. So, if you can communicate your message in a way that is personal and meaningful, people will listen. You should tell people what your business and its products can do for their lives. How can you make their lives better, easier or more fun? Find an answer to this and then get the message across to people. Some brands are very good at pulling at the heartstrings, and that can work too.
Associate with the Right People
If you can get the approval of important people or organisations, people will view your brand differently. It’s amazing how much of a difference a simple stamp of approval can have for your business. But it really does matter. For example, if a blogger with a huge and loyal following says something good about your brand, their readers will take note. They will then be much more likely to go forward and give your business a try. So, contact influential people and organisations that are relevant to your industry and see what you can do.
Word of Mouth
It’s thought that roughly three-quarters of people feel that the recommendation of a family member or friend is most useful. This means that people are more likely to buy a product or to give a brand a chance if they hear good things about it from their loved ones. So, creating a positive customer experience is valuable when you are aiming to appeal to new people. The people who have the positive customer experience will then go on to tell the people they know about it. So, you can clinch new customers by treating your existing customers properly.
This article was provided by ellie jo