If you sell clothing online, you might find that sales can be slow. People can be reluctant to buy clothes through the Internet because sizing can be hard to gauge. It is easier to buy clothes after trying them on. Plus, competition is fierce too. With that being said, in this blog post, we are going to talk a little bit more about selling clothes online with Amazon. So, let’s take a look…
Amazon has come up with a plan to make selling and buying clothes online even easier. This is the ‘Prime Wardrobe’, and it allows subscribers to have a box full of clothing sent to them, which they can then search through, try on in the comfort of their own home and – and this is the clever bit – whatever isn’t wanted can easily be sent back.
A lot of people are combining this with Amazon repricers, which can work on your items to ensure that they are priced competitively, and can, therefore, be added to these fantastic new boxes. Not only should you look into repricing but other selling strategies too. This page on 1P vs 3P is a good place to start if you are selling items on Amazon. You will learn about the pros and cons of both options.
Although there are other box subscription services like this one, there are some differences between them and Prime Wardrobe. The first is that those who receive the box will get a full seven days to choose what they want or don’t want before having to return anything that isn’t required. Anything that is sent back will not be charged for, and anything that is kept will need to be paid for. It’s a neat and tidy way to buy clothing online without the uncertainty of what will be delivered.
Other advantages of the Prime Wardrobe is that shipping is free both ways. So customers not only receive your clothing quickly and effortlessly, they won’t be out of pocket if they do decide to send anything back. Even if they send everything back, there will be no charge for any of the items, or for any shipping. It’s a great system.
The real difference, however, the thing that makes Prime Wardrobe much more user-friendly than subscription boxes that have gone before, is that the buyer gets to choose what to put in their own box. In the past – and with other companies – these boxes have been filled with clothing picked through algorithms or even stylists. But who better to choose clothing than those who will be wearing it? It makes buying clothes online and fun. And if the buyer chooses to keep two to three items, a discount will be applied. And finally, there are no limits on the number of boxes that can be ordered. It is up to the buyer how much they want.