If you want your business to be a roaring success, there is no getting around the fact that you will need to take great care of your customers. It is, after all, they who will make or break your business. Luckily, showing your appreciation to your customers is not that difficult to do and…
Learn their Name
If you have customers who regularly come into the office or call you up on the phone, then it really does pay to learn their name. It’s a little thing, but it does help to build a bond with your customers.
Take Note of Their Preferences
As well as learning your customers’ names, you should also learn a bit about what they do and do not like. There is some great software that can be used to help you track customer preferences and other vital details, like their name, easily and you can get your copy at www.wizper.com. Once you have this up and running, you’ll be able to amaze your customer by letting them know when things they like become available or remembering that they prefer to have their coke without ice, for example.
Run Special Promotions
If your customers are loyal to you, you should repay the favour from time to time by running special promotions, contests and events just for them. Even if you only do this once a year, your customers will feel a lot more valued.
Be Interested in Them
If you have customers who you actually communicate with on a regular basis, it never hurts to show some interest in their lives. Ask how their sick mother is, find out how preparations for their kid’s graduation is going and generally make an effort, without prying, to keep up with the important stuff in their lives.
Fix Their Problems
If your customers have problems, go out of your way to solve them. Don’t try to palm them off with excuses or try to shift the blame to them. Apologise and commit to fixing the issue as soon as you can. This will show them you care and fix any ill feelings they may have towards you or the company.
Always Deliver
You should never make a promise to a customer you can’t deliver. So, if you aren’t sure you’ll be able to deliver the next day, don’t say you will and if you do say you will make sure that package is there on the doorstep the next morning, even if you have to deliver it yourself.
Seek Feedback
Last, but by no means least, use software like CustomerSure to gather feedback, and when you get that feedback, take the time to really look into it and act upon it, even if you don’t agree. You don’t just have to seek feedback once a purchase has been made either – ask your customers for their opinions and ideas on new products they’re developing to get them more involved in the process – they’re more likely to stay loyal to you if you do.