With the many forms of social media that we have, it offers a pretty diverse range of benefits and opportunities for business owners. As such, you need to be aware of the ways to use all of these platforms to be for your benefit. It can really help to boost your business as you can specifically target your target audience if you need to. So it makes sense to use these channels to their maximum potential. If you’re not sure how to do it, though, here are a few ideas and tips and tricks to get your started. The more exposure you can get, as well as followers and engagement; the better.
Post Things That Are Relevant
You don’t just have to share things that are specific to your brand or to your business. If you have a Facebook page, for example, you can share a recent news article that could be related. If you are a health foods store, for example, a relevant post could be about a new study on obesity levels, or physical activity in children. Posts don’t just have to be about your new products or offers that you currently have on.
Use Different Mediums
The magic of social media these days is that there are many ways to post and interact. You can do live streaming at events or do quick Instagram videos, or Snapchat stories for a more of a behind the scenes look in the office or warehouse, for example. Making your brand more personable is a great way to attract new followers. If your brand seems more approachable than your competitor, it will make a big difference. So use video content as well as other visual content. Stick to posting copy too. The more you mix it up, the better your engagement and exposure will be.
Grow Your Following
It can be hard when you are starting out to get your following off the ground. You can get family and friends to follow. But how about getting other people to follow; the people that will be the ones you want to buy your products or follow your brand. So to start with it could be a good idea to look at a site like SocialProof. You could browse options from SocialProof and see if there are any that could help your social media following to get off the ground. But it is important to interact with your target demographic as well as follow similar businesses, brands, and people.
Schedule Posts
Many people forget that they are able to schedule posts on social media. Somewhere like Facebook can just be used by itself to schedule. But other platforms might need an app like Grum or Tweetdeck. Schedule the posts that you definitely want others to see. So the start of a sale or a new product launch. It is still important to go into each platform and share relevant content and respond to comments and questions, though. Try to log into each one at least daily, but monitor how it goes.