If you plan to host and throw an event for your industry, then there are lots of things that you need to consider. If you’re going to be mingling with like-minded people in business, then you will no doubt want to create a good impression to get your brand and business name out there. You may have attended similar events in the past that have drawn the crowds; all people interested in the brand and looking to invest or buy. So how can you make sure that you have a similar event? Is there are set formula to getting a room packed full of people? Here are some dos and don’ts of a startup party.
Do Hire Help
If you’re starting a business, then you’re going to be pretty busy as things are. So you don’t need to have to stress about all of those smaller things. If you can get professionals to run the bar (if you’re not having the event at a place with one), or to work on the door, then it can help a lot. People to serve food, and even hiring out things like carpets for events and exhibitions can be a good way to create a conducive environment. You’ll want to be mingling on the night and meeting new people, not worrying if there are enough canapes.
Don’t Overcomplicate Your Invitations
You don’t need lots and lots of copy on an invitation to influencers and people in industry. You don’t need to send a press release along with it! Keep the invitation simple, stating what it is and where, and leave contact details. If you answer everyone’s questions for them before they are even at the event, will they bother to attend? If they want to ask questions, they are likely to make an effort to attend.
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Do Consider the Venue
The venue can play a huge role, as it will be the decider as to how many people you invite. It can help you to decide the budget too. Do you have enough for a larger venue or will a more intimate setting be better? The latter can work in somewhere like a restaurant, if you’re thinking of only a handful of key influencers to attend, for example. Once you have chosen the event, think about things like wifi, bathrooms, a cloakroom, and what other facilities there are. That can help you to plan for catering too.
Do Decide on The Format Early On
Some launch events for startups are simply going to be a party. Some networking with food, drink, and music. But others have education or training aspects to them (before the drink and partying). Will you run a taster session or workshop at the start of the event? Obviously, there will be different requirements depending on what your business is. So think what would work best and give the most impact.
To conclude, there are lots of ways to approach things. Don’t overcomplicate it and have a backup plan for everything. Show genuine appreciation for people attending, and they are going to show more of an interest in your business.