Research suggests that human beings take an average of seven seconds to form a first impression. In business, a first impression can make all the difference between attracting customers and losing sales, and you don’t always get a second chance. In this guide, we’ll explore some effective steps you can take to ensure that your start-up makes a fantastic first impression.
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Your business premises
Whether you own an office, a store, a salon, a restaurant, a home-based business or any other type of premises that welcomes clients and customers, it is essential to ensure that the space is clean, smart and welcoming. Aesthetics play a key role in attracting customers for businesses that rely on passing trade and footfall, and the look of an office or store can impact the way people perceive your brand. Make a concerted effort to keep your business premises clean and tidy, look into professional window cleaning services provided by businesses like Shine On Group and invest in signage, which looks the part and encourages customers to form a positive association with the brand. Use shop windows and signs to entice prospective clients and make them want to find out more.
Your team
Your employees can be hugely influential when it comes to setting the tone and forging positive relationships with customers. A warm welcome makes people feel comfortable and relaxed instantly. If you welcome customers to your office for meetings, you provide services for the public, or you communicate via telephone or video calls, prioritize customer service. Provide training for your staff, implement customer service policies and ensure that your clients have access to responsive support options, such as telephone lines and live chat.
Your brand values
Studies show that over 70% of consumers now look to buy from brands that align with their values. Establishing core values and taking action to do good can enhance your brand image and sway customers towards your business. If you donate to good causes or you support initiatives in the local community, for example, spread the word and encourage your customers to get involved too.
Communication
The way you communicate with customers will often influence the way they feel about your brand. If you go out for dinner or you walk into a store, for example, an assistant or front of house team greeting you and offering to help or find you a table is likely to make a much more positive impression than people ignoring you or taking a long time to answer questions or help you find what you’re looking for. Engage with your customers, make them feel special and take an interest in them. If the service is poor, there is a risk of losing clients and receiving negative reviews.
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Businesses can attract or lose customers and sales in a matter of seconds. As the owner of a new business, it pays to focus on making a positive first impression every time. Invest time and effort in ensuring that your premises look smart, tidy and welcoming, implement customer service policies and provide training for your team, prioritize communication, and share your brand values.