There was a time when, in terms of your business’s online presence, your website was the most important thing of all. In fact a lot of the time it wasn’t just the most important part of your online presence, it was all of it! For a long time in the early days of the internet, your business needed a website, but it was assumed that there were no other places that it could be found online. All that has changed now. Thanks to things like social media, many businesses are spread out across the internet. Because of their recent popularity, many businesses assume that they should be putting all of their time and efforts on their social media pages and that their website is less important than it used to be. While the digital landscape has certainly changed a lot over the last few years, it’s a little dramatic to say that your website is no longer important. In fact, here are some reasons why you need to stop neglecting your websites.
It’s your digital storefront
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If your social media pages are part of your marketing, and your blog is the space where your customers can get to know you and your company a little better, your website is the online equivalent of your store. E-commerce is becoming a more and more important aspect of every business as people spend more of their lives online. By ignoring your website, you put yourself in a position where customers have one less place in which to find and purchase your products. A lot of the time, if customers can’t find your product online, they will simply move on rather that take the time and effort to go to a physical store.
It’s the first impression of your business
When people search online for your business, they’re going to find your website. This means that there’s a chance that your website is going to the first impression that they have of your business as a whole. This means that you need to make sure that it’s a good one. Places like buyerlinkage.com are a great resource for themes and plugins to make it as user friendly and attractive as possible. If your website is badly designed, difficult to navigate, or even just plain ugly, then it’s going to give customers the impressions that the rest of your business is just as amateurish and, therefore, not worth taking seriously.
It’s the hub of your online presence
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Rather than being the one stop shop for all of your customers needs, your website is now more of a central hub from which all of the other elements of your business’s online presence branch off from. Your website should have links to your blog, your social media pages and any other parts of the internet that your business occupies. A lot of the time this is because, when customers are searching for a business, they’ll first go to google. If they find your website then they should be able to find anything else that they need or want from your business from their without any difficulty.