If you are reading this post, there’s a good chance you suspect you need a rebrand. Perhaps your numbers aren’t looking so good, and no matter how hard you try, you can’t attract the right clients. You suspect that your business is suffering from some sort of identity crisis.
What’s wrong with your business right now? Is it too generic? Does it lack sparkle? Is it paling in comparison to the marketing efforts of the other companies in your sector?
It might seem like you’ve got a big problem on your hands. But the great thing about branding is that it’s actually quite easy to sort out. At the end of the day, branding is just an idea, and ideas can be changed. Here are some signs you’re in desperate need of a rebrand and what to do about it.
Your Branding Is Too Generic
Let’s say that you run a car wash. Right now, your branding relies on your storefront and your signage. As a car wash, you’re almost entirely dependent on your signage to attract new customers. Why? Because the car wash industry has many players, and there’s nothing to stop your clients from going elsewhere.
This is part of the reason why SAS Rope and Rail are in demand. Businesses need signage and facades that differentiate them from the competition. Without differentiation, a brand is generic and not memorable. If you’ve ever wondered why car washes have such extreme branding, this is why. They’re trying to differentiate themselves from the competition.
Your Brand Is Attracting The Wrong Type Of Client
Branding is an important signal for how much customers should expect to pay when doing business with you. If your branding is wrong, you’ll find that you keep attracting customers constantly trying to lowball you. This, in turn, will affect your profits and undermine your profit margin.
If you’re a VIP business, you want to attract VIP clients. Do this through subtle marketing cues. Colours like gold and black ooze exclusivity and are most likely to attract affluent clientele. These signals are also good for putting off potential time-wasters.
Your Team Is Not Focused On Your Brand
In the past, many businesses believed that the company’s brand was just the logo and the advertising message. But for small businesses, this has never been the case. Instead, their brands are built directly on top of the people who work for them. If the people who work for them are good, their brand will be strong. If it is bad, the opposite will be true.
Small businesses need to realise that the key to their branding success is aligning employees with their message. Your team has to know what it means to be an ambassador for your company. It’s not a generic, run of the mill task. It’s something that is unique and specific that will help convey your firm’s message.
If you do go through with a rebrand, make sure you train your employees on how to present your company. Time educating and training employees on branding is well spent.