When you are getting started with a startup, there are so many things that you need to spend time on at the beginning. One of the main ones is the website. You simply can’t get things going without having a website in place, and you need to make sure that you are focusing on this as best as you can. There are actually a number of ingredients that you should consider essential or basic when you are looking into your website, and in this article we are going to take a look at a number of them to focus on.
Marketing Tagline
One of the main functions of your website is that it needs to sell your business. As such, you should try to find a way to make it immediately and directly compelling, and thus draw people in that way. One of the most essential ways to do that is to think up a marketing tagline, which you can then have at the front and top of the home page, so it is the first thing anyone sees when they navigate to your website. It could even be in the form of a clickthrough before the main home page itself. In any case, a marketing tagline such as this is bound to be an important ingredient.
Chat Function
Most of your customers – and potential customers – will have a question or two that they would like to ask you, so you should make it as easy as possible for them to do so. There are many ways to achieve this, but easily the best and most effective is to install a simple web chat application on your site, which your customers and the general public can therefore use to get in touch. You might find this feature massively improves their experience of your site, which is always going to be hugely important.
About Us Page
The more you can give people information on who you are, the more that the site is doing for you. In fact, you have a number of options about how to do this. The most basic is to make sure you have an About Us page, which people can easily navigate to and find in order to discover more about your company. Or you can make and record an explainer video, which might capture people’s attention a little more easily. However you do it, some kind of information of this sort is very important to have.
URL
There is a lot to consider when you are choosing a domain name for your startup’s website. It needs to be as close as possible to the brand name, for a start. It also needs to not be too lengthy, and hopefully it will be easily memorable so people can tell other people about it. You should also check that there are no accidental rude words or similar in the name when it is all typed out! As long as you have a good URL, this is going to help your marketing.