Are you a new business? Do you make something? Do you promote items for sale? Do you offer a service? Yes? Well, that’s incredible. You’re already on the path. However, some businesses might not go anywhere without promoting themselves and screaming their name from the rooftops. Fear not, you’ve not got to sprint upstairs and roar your start-up’s name into the sky as there are many tools and options available for you to promote your business to a broad audience.
Youtube
It seems that these days, anyone can sell almost anything by scripting a clear message, getting in front of a camera and just acting likable. That can be you too! You don’t have to be Leonardo Di Caprio to get the name of your company out there, just be you. Sharing videos on Youtube is a great way to allow people into the heart of your company and let them know you. You can offer tips, help, advice or even just show a general day in your office. All of this helps as you can not only promote your business but promote your products. Putting a face to a business really can help you move forward, and there isn’t a better way than Youtube.
Conventions
Traveling across the globe and sitting down in conference halls to promote your brand and product seems relatively old school compared to the previous example, but it shouldn’t be underestimated at all. You’ll be in a hall, packed to the brim with like-minded people and potential affiliates and collaborators, not to mention possible clients! It’s important to leave a good impression and cover your designated area with your brand. A table covering, shirts, hoodies, well-designed banners and banner stands can certainly assist with exposure. Don’t forget to pack plenty of business cards and badges! It’s also good that you may get to visit some far-flung corners of the globe and meet people you might not have usually had the chance to speak to!
Social Media
The use of social media seems far too obvious, but a bunch of companies neglect it as a tool and sometimes, to their peril.
Twitter, Google, and Facebook offer foolproof brand exposure when used correctly and can get your name planted into many directories that will help you get noticed. Your contact information will get plastered across the internet if you register your business on Google and this will be signal-boosted with a well-managed Facebook page. Facebook also allows you to answer questions rapidly, and there’s nothing better to a customer or client than making sure their voice is heard.
Twitter is a little different. It’s a long-running public conversation and compares well with a convention. Get yourself and your business into the relevant topics, talk to people, make contacts and never stop promoting. Follow the relevant brands and influences and get your name out there. Remember not to lay your sell on too thick as this can be off-putting. You should use Twitter to sell, but you shouldn’t get caught doing it. Try and find ways to mask it and most importantly, keep talking! It can do you no harm at all.