In recent years, video has started to play a much bigger part in content marketing strategy, but a lot of businesses still aren’t embracing it. Whether you’re not sure how to create good videos or are nervous about being on camera, there’s no excuse not to make use of this way to engage your customers and talk about your company. These are the best tricks for successful video marketing.
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Focus On The Story, Not The Sale
There is a lot of sales content on the internet, that is annoying or turning off your customers. Don’t let this be your brand. Instead, center your video around the story, not on the sale. The same rules that apply for written content apply for video too. Focus on the value that you are offering your customers.
Take advantage of the emotive power that video can have by appealing to the needs and desires of your customers and using video production services. If you’re worried about losing leads by doing this, add a strategic and relevant call to action with a tracked URL at the end of your video. Just make sure this call fits the story.
Make Your Video Feature The Best Ten Seconds
A huge among of viewers will click away from a video within ten seconds. This is why your videos need to be short and to the point. The best way to get around the ten-second problem is to get to the point immediately and manage expectations within the first five or ten seconds.
Catch the attention of your audience by asking questions and using a teaser to hook their curiosity. Your video needs to immediately get across its value and tell someone why should they watch it.
Use Humor
It’s common in the corporate world for people to get nervous about using humor in their marketing and to think it doesn’t really belong. In fact, comedy can help you to get your point across efficiently, so why not try it and see if you can make it work for your business?
What does your audience want? They want to be entertained, to feel enlightened, and to be pulled from their boring 9 to 5 and forget about their realities.
If you do it well, your brand can reap the rewards of using humor in your video content. Try to get into a mindset where you feel playful, relaxed, and are having fun. The more you can do this, the easier you will find it to come up with fresh ideas.
Don’t feel constrained by what has been done before in your industry. Don’t just copy the formal, stiff tone of your competitor. Stand out and take a risk on being funny.
When used effectively, video can be a great tool to engage your customers, generate leads, and strengthen your brand. Video is still underused, so if you can make interesting, high-quality video content, you’re naturally going to stand out for good reasons, and be able to attract and hold interest.