Whilst most business owners are aware of blogging and some of the benefits of having one in their company, they sometimes don’t fully understand all of the benefits and why having a blog is really a great idea for their business.
It can sometimes be the case that they tried blogging in the past and for whatever reason it didn’t work for them, or it can be that they think their specific business won’t benefit from blogging.
Whatever the reason, there are a lot of business owners missing out majorly on the power blogging because they’re either not getting it right or don’t really understand it fully, so in this post we will show you some of the main benefits that having a blog for your business will have.
It’s one of the best ways to drive traffic:
When running a business that uses online marketing, then you know that driving targeted traffic to your website and getting your products and services in front of your ideal customer is crucial, but it can sometimes seem like no matter how much you’re trying to market yourself, you’re just not generating those leads, which means that your sales will be suffering as a result.
When you have a blog, this becomes a good bit easier, and although it’s going to take a bit of a consistent effort, when you’re blogging and creating quality content that is actually helping others solve a problem then they’re going to keep coming back to your site, which will also boost your rankings on Google and ensure that your site is getting in front of more people to see, so it really is a fantastic way to build leads for your business and then funnel them into other things that could result in them becoming customers of yours.
It builds authority and trust:
One of the biggest things that all business owners have to establish and keep to have a successful business is trust, and when you’re running an online business where you really need to stand out, then one of the best ways to build trust is by establishing yourself as an authority.
Blogging is truly one of the easiest and best ways to establish yourself as an authority because when you’re only writing about things you have expertise in then you’re able to demonstrate that through your blog and offer solutions to people.
Although it can take time to build authority and trust, it’s absolutely something that’s worth the effort because it really does pay off and is also one of the best ways to create a stream of long term customers who will stay loyal to you.
When looking to build authority and trust through your blog, the things you should be focusing on most are only writing about things you know about and have experience in, and then also being consistent with the content you put out.
This means that you should create some kind of content plan so that you’re posting content at the same time and people are coming to expect it from you at certain times and not just showing up randomly.
It creates a bank of reusable content:
One of the great things about writing a blog post is that now you, not only have a blog post, but you have a piece of content that can be repurposed and used for other things to further boost your marketing.
For example, when creating your social media and blog plans for the month, you could write out your blog posts in advance and then use snippets from each blog post to create smaller pieces of micro content for social media.
This works especially well for platforms like Facebook and Twitter, but also ensures that your content on social media lines up with your blog content and that people aren’t going to be confused.
You can also compile a collection of blog posts and turn them into digital products which you can sell, such as courses and even ebooks or use them for email funnels and podcasts, so there are really so many different ways for you to reuse the valuable content you create.
It develops your knowledge and expertise:
Although you should only ever be writing about things you’re knowledgeable in, the more you write about something and have to expand your research, the more you’re going to be learning about the topic, so you’re also going to be expanding on your own expertise and knowledge in the long term which can only benefit you and your customers.
It will give you confidence:
As a business owner, finding and building confidence can sometimes be a bit of a challenge, but if you’re constantly doing the same thing over and over and are building authority and trust in a specific industry or topic, then people are going to see you as someone to look up to and this will automatically increase your confidence.
Having this confidence will then allow you to take further chances on things you may not have before and so will increase the opportunities that come your way over time and really help you step into yourself as a business owner and start to understand the value you actually bring to the table.
Of course, this list of reasons for why you should blog certainly aren’t extensive, but they’re a good starting point, so if you’ve been thinking of starting a blog, then there’s really no better time than now and once you have a plan in place, it will seem that much easier to get done.